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Local is everything

Author: Alex Held

Alex Held is an adopted Arlingtonian from Minneola, Kansas, and a graduate of Wichita State University. A Leadership Center for Excellence 40 Under 40 honoree, he has spent the past decade helping small businesses access resources and opportunities. Through Arlington's BizLaunch program, Alex has supported hundreds of entrepreneurs and played key roles in several business assistance initiatives, including emergency grant programs that distributed $4.8 million to 468 businesses.


Sun & Honey Grazing brings people together through food in Arlington

Published August 12, 2026 at 12:45PM
Image from Sun & Honey Grazing Brings People Together Through Food in Arlington
Image from Sun & Honey Grazing Brings People Together Through Food in Arlington
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When Maripili O’Connell launched Sun & Honey Grazing in spring 2026, she set out to do more than create beautiful charcuterie boards. Her goal was to make it easier for people to gather, celebrate and connect.

Based in Arlington, Sun & Honey Grazing creates custom charcuterie boards and grazing tables for events ranging from intimate family gatherings to corporate celebrations. Using fresh, thoughtfully selected ingredients, O’Connell handles the shopping, preparation and presentation, allowing hosts to focus on spending time with their guests.

“I really just want to help people gather more often by taking one more thing off their plate,” O’Connell said.

Although she officially launched the business this year, O’Connell began testing the concept during the 2025 holiday season. After spending her career in the corporate world, she turned to Arlington Economic Development’s BizLaunch program for guidance on navigating entrepreneurship.

“From the first day I walked into BizLaunch with just an idea, they supported me every step of the way,” she said.

Through BizLaunch, O’Connell connected with mentors, educational programs and organizations including the Latino Economic Development Center and SCORE. The experience helped her understand everything from licensing and business planning to marketing and networking.

One lesson, shared by a mentor through LEDC, continues to guide her approach today: Don’t wait for perfection.

“You can’t sell a product you haven’t tested,” she recalled. That advice encouraged her to launch, gather feedback and refine her offerings based on what customers wanted.

For O’Connell, the most memorable moments often have little to do with food itself. One customer in Colombia contacted her to send a sympathy board to a cousin in Maryland after the loss of a loved one. When the recipient shared how much comfort the gesture provided, O’Connell was reminded of the deeper purpose behind her work.

“Sometimes a charcuterie board becomes a way to say, ‘I’m thinking of you,’ ‘I love you,’ or ‘I’m here for you,” she said.

As an Arlington resident, O’Connell says the community was the natural place to build her business. Her neighbors became some of her first customers, helping spread the word and providing encouragement along the way.

Looking ahead, she hopes Sun & Honey Grazing becomes a trusted part of life’s milestones, from baby showers and quinceañeras to milestone birthdays and company celebrations. She is also expanding beyond catering through community-focused events, including a Paint, Sip & Graze experience this fall and upcoming charcuterie workshops.

“Creating beautiful boards is something I enjoy,” O’Connell said. “But what excites me most is creating opportunities for people to gather.”

For more information about Sun & Honey Grazing visit: www.sunandhoneygrazing.com or their Instagram page at @sunandhoneygrazing. For more information about BizLaunch visit www.bizlaunch.org and sign up for our newsletter to stay up to date on small business resources in Arlington.

  • #Arlington Economic Development

BizLaunch gears up for a busy fall with growth opportunities, entrepreneur stories and more

Published July 22, 2026 at 12:45PM
Image from BizLaunch Gears Up for a Busy Fall with Growth Opportunities, Entrepreneur Stories and More

While summer is often a slower season for many businesses, BizLaunch has been hard at work supporting Arlington entrepreneurs and preparing an exciting lineup of fall programs. From business growth strategies to inspiring founder stories, there are plenty of opportunities ahead for small business owners looking to learn, connect and grow.

Arlington Growth Accelerator

Ready to take your business to the next level?

The Arlington Growth Accelerator is a selective, cohort-based leadership program designed for established businesses poised for growth. Offered in partnership with SCORE, the program features six hybrid half-day sessions that guide participants through the development of a practical four-year growth strategy focused on operations, financing and long-term success.

Participants will leave with:

  • A customized four-year growth plan
  • A detailed Year One execution roadmap
  • Access to experienced mentors
  • An opportunity to participate in a capital matching day

Whether you’re planning your next phase of expansion or looking to strengthen your business foundation, this program provides the tools and support to help you grow with confidence. Join us for an info session about the program on Aug. 5 at 12:00 p.m. Program kicks off Sept. 25.

Chefpreneur Chat: Unidos Somos Más (Together We Are More)

Join us Oct. 13 from 5:00 – 7:00 p.m. for a special Chefpreneur Chat celebrating this year’s Hispanic Heritage Month theme, Unidos Somos Más (Together We Are More).

Hosted by BizLaunch in partnership with Arlington Public Libraries, this interactive event will spotlight the entrepreneur behind Panamericana Bakery. Attendees will enjoy a live fish preparation demonstration while hearing firsthand how the business was built and grown in Arlington.

The conversation, moderated by Dov & Company, will explore entrepreneurship, culture, community and resilience. Guests will gain practical insights from a successful business owner while celebrating the contributions of Hispanic entrepreneurs who help shape Arlington’s vibrant business community.

To continue the celebration, BizLaunch will also launch a social media campaign highlighting stories of collaboration, partnership and the collective impact of Hispanic-owned businesses across Arlington. Sign up for our newsletter to be the first to know when registration for this event opens.

Stay Connected

Fall is just getting started.

In addition to a full lineup of educational programs and networking opportunities, BizLaunch will soon open registration for its annual, 2027 BizLaunch Transformational and PitchFest program, a five-week cohort experience where participants compete for cash prizes while strengthening their businesses.

Stay up to date on upcoming events, workshops and resources by subscribing to the BizLaunch newsletter. Learn more at www.bizlaunch.org.

  • #Biz Talk
  • #column

Small Biz Focus: PILLAR, an Arlington agency built on an old idea

Published May 20, 2026 at 10:45AM
Image from Small Biz Focus: PILLAR, an Arlington agency built on an old idea

When Eddie Kaufholz and his family moved to Arlington nearly five years ago, they were not thinking about starting a business. They wanted to live in a place that was diverse, interesting and full of opportunity, with a school system they could rely on. Arlington fit.

In the years that followed, working out of a home office off Columbia Pike, he consulted with organizations across Northern Virginia and around the country: nonprofits, advocacy groups, mid-sized companies, agencies of various sizes. The work itself was good. But somewhere across all those projects, he started to notice a pattern.

”The  agency model has gotten really bloated,” Kaufholz says. ”Layers, handoffs, middle management. The senior people who pitch the work often disappear once it starts. The idea with PILLAR was to strip all of that down; keep senior people on the work, approach each client with humility and care, do world-class strategy and execution, and pass the efficiency back to the client instead of absorbing it as agency margin.”

That thinking, slowly, became PILLAR, the Arlington-headquartered creative, communications and marketing agency Kaufholz founded.

PILLAR, he says, is built on an old idea. ”An idea that has always been possible but rarely practiced: that an agency should be structured to serve the work itself.” The team that delivers the work is assembled around the specific needs of each client and only stays as long as the work calls for them.

”The senior strategist on your kick-off call is the senior strategist writing your messaging,” Kaufholz says. ”Every person on a project is there because the work specifically calls for them.”

PILLAR’s recent work has spanned human rights, executive leadership, higher education, advocacy and direct-to-consumer ecommerce. The roster has included national nonprofits, a national multimillion-dollar direct-to-consumer brand and a number of institutions navigating significant moments of strategic change. The model is built to scale up to be the agency of record for a national brand, or to scale down to design a logo for a neighborhood nonprofit. PILLAR takes equal pride and care in both.

What Kaufholz did not understand when he started, he said, was how much the County itself would matter in making any of it possible. (more…)

  • #column
  • #Small Biz Focus

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