Join Club

Ask Adam: Are Open Houses Crucial?

Ask Adam Header

This regularly-scheduled sponsored Q&A column is written by Adam Gallegos of Arlington-based real estate firm Arbour Realty, voted one of Arlington Magazine’s Best Realtors of 2013. Please submit follow-up questions in the comments section or via email.

Question: We are getting ready to list our house, but really don’t want a bunch of strangers and neighbors snooping around our house. Do you think open houses are necessary?

I’ve been to open houses where the home is packed with potential buyers. The buzz is amazing. It shows potential buyers how much interest there is in the home, which can raise the level of excitement and create a sense of competition that results in stronger offers.

Even during the days leading up to your open house, potential buyers may do what they can to try and persuade a seller to go under contract prior to the scheduled open house. Their offer may be extra strong because they fear the competition that may result from the open house traffic.

What I have described above are the best case scenarios. The reality is that you can create a hot listing without an open house, if the right marketing is in place. Most serious buyers are working with a real estate agent and are able to see the home at their convenience. They don’t need to work around the open house schedule.

A good portion of the traffic you get at open houses really is from neighbors and future buyers just starting the process of looking for a home. That’s why some real estate agents like to host as many open houses as possible. The neighbors provide a source of future listings. The future buyers provide a source of buyer clients.

You probably figured this out the hard way last time you signed-in at an open house, which resulted in a series of unsolicited calls and emails from the friendly agent who hosted the open house. Back when I started in real estate with one of the big firms, this is the first thing they taught us. We were provided scripts, processes and lots of encouragement.

Personally, I host open houses for three reasons.

  1. So that I can create extra buzz the first weekend on the market. It never hurts to pack the home and create an additional sense of urgency among buyers. I’ve found that potential buyers who have already seen the home earlier in the week, will come back without their agents to see how much interest there is in the home.
  2. It gives me a chance to personally talk about the unique features of the home. The more elaborate the home, the more important this is. For certain homes it is also important to host a brokers open house to educate the real estate community about the home.
  3. Because sellers want me to. If it is important to my client, then it is important to me and I am going to give it 100%.

Is an open house crucial to the sale of your home? Probably not. Can it help? Yes it can.

If you are going to forgo an open house, I suggest the following:

  • Be very flexible with the scheduled showings and make sure your home is in tip top shape for each visitor. I’m sure your agent can provide a list of tips that will make the home inviting. Saturday and Sunday will be busy, so you may want to make plans to be out of the house ahead of time.
  • Talk to your agent about adding a virtual tour or better yet, a video tour of the home.
  • Reconsider if the first weekend does not produce any offers. You may ask your agent to bring an assistant that can take turns providing tours of the home during the open house so that people are not left alone to wander.

Best of luck with your sale.

The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.

Recent Stories

In loving memory of Joseph Robert Kapacziewski, who passed away in 2023 at the age of 41.

In loving memory of James Stuart Edmonds, who passed away in 2023 at the age of 84.

A man was shot in front of a lounge on Columbia Pike early this morning, continuing a string of violent incidents.

Good Friday evening, Arlington. Today we published articles that were read a total of 17124 times… so far. 📈 Top stories The following are the most-read articles for today —…

YULA’s ultimate frisbee spring season is now open for registration. We offer programs for middle and high schoolers – open to all players, whether they are new or have previous experience.Middle SchoolIn the Middle School league, mixed-gender teams practice once during the week and have games on Sunday afternoons. Spring league is a fun, safe, and positive environment. The season begins mid-March and wraps up with a tournament in early June. There are several options for practice days, so we can often work around schedule conflicts with other sports & activities.High SchoolThe High School program is organized by school of attendance and teams are classified by gender. New players will learn the basics in a supportive, welcoming environment. Experienced players will continue to develop their skills, and enjoy competition with other high school programs. The season concludes with a state level championship tournament in late May.All players are guided by experienced coaches who emphasize sportsmanship and good spirit. Ultimate is a fun sport with great camaraderie!YULA does not want finances to limit anyone from participating. Our middle school program offers a “Pay What You Can” cost structure and our our high school program is offering a $50 discount to new players.Visit our website to register and learn more. Sign up with a friend, but don’t delay, the season starts in March!http://www.yula-ulti.org

Submit your own Announcement here.

The Arlington-Aachen High School exchange is returning this summer and currently accepting applicants.

The sister-city partnership started in 1993 by the Arlington Sister Cities Association, which seeks to promote Arlington’s international profile through a variety of exchanges in education, commerce, culture and the arts. The exchange, scheduled June 17th to July 4th, includes a two-week homestay in Aachen plus three days in Berlin. Knowledge of the German language is not required for the trip.

Former participants have this to say:

_”The Aachen exchange was an eye-opening experience where I was fully immersed in the life of a German student. I loved biking through the countryside to Belgium, having gelato and picnics in the town square, and hanging out with my German host student’s friends. My first time out of the country, the Aachen exchange taught me to keep an open mind, because you never know what could be a life changing experience.” – Kelly M._

Read More

Submit your own Announcement here.

Valentine Pop-Up at George Mason University

Valentine gifts for someone special or for yourself are here at George Mason University from noon -4pm on February 14, 2023. Satisfy your sweet tooth with Kingsbury Chocolates, find a handmade bag from Karina Gaull, pick up treats from Village

Standup Comedy Showcase Starring Matt Ruby (Comedy Central)

Dead Horse Comedy Productions brings together top comedians from the DMV and beyond for a live standup comedy show!

Matt Ruby, Headliner

Matt Ruby is a comedian, writer, and filmmaker from New York City. His comedy has been filmed by

×

Subscribe to our mailing list