Press Club

Morning Poll: Mobile-Optimized Site?

ARLnow.com as displayed on a smartphoneARLnow.com is about to embark on a minor redesign of our website and we would like your opinion on one aspect of this process.

Currently, our site is not optimized for smartphone readers. Instead, those who visit us on iPhones, Droids and other mobile phones simply see our desktop website rendered by their smartphone’s browser.

Many news websites, however, are designed to display in a more “native” fashion on smartphone screens — in a way that doesn’t require the user to zoom in to read text. One criticism of such mobile-optimized sites is that they can sometimes hide certain features and make navigation more difficult.

ARLnow.com is considering three approaches to our redesign:

  1. Develop a mobile-optimized site, from scratch, for smartphone users
  2. Optimize the existing site to simply display with larger text for smartphone users, to make articles more readable
  3. Don’t make any changes for smartphone users

Which would you prefer?

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