(Updated at 4:40 p.m.) Arlington Red Top Cab launched “Red Select” last week, a car service designed to be less expensive for customers than ordering a Lincoln Town Car, but a different level of service than a taxi.
“We’ve seen, particularly with this economic environment, there’s a space between taxi and sedan,” said Red Top Director of Sales and Marketing Von Pelot, “where we can offer something of a boutique car service.”
The service has been in a pilot phase since June. It’s launching small, with just a handful of cars and drivers trained, vetted and hired specifically to drive the new black Ford Fusions. The service is by reservation only, and costs $3 per ride and an additional $2.50 per mile, with no fees for luggage or extra people.
The service currently has a dozen cars in operation and, for the benefit of the relatively small roster of drivers, currently only operates from 6:00 a.m. to 10:00 p.m.
“We think there is going to be big demand,” said Red Top Chief Operating Officer Jack Weiner. “People really want reliable transportation in a clean, well-maintained car that’s fully insured with a driver that’s fully vetted.”
Weiner said Red Select is another way to stay competitive in the rapidly-changing taxi and car service industry. He said last week’s decision by Gov. Terry McAuliffe that Über and Lyft can legally operate in the state, at least temporarily didn’t change his optimism for the new product.
“The recent events don’t really have a lot of bearing on it,” he said. “People’s expectations are changing and you need more than one type of product.”
Customers can call 703-777-7777 to request a Red Select car, and Red Top is developing a separate app for Red Select customers.
Disclosure: Arlington Red Top Cab is an ARLnow.com advertiser
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Join the NAACP Arlington Branch, HOME of Virginia, and Equal Rights Center for the 2nd Annual Arlington Fair Housing Conference on April 15th to discuss the threats and opportunities to advancing fair housing policy across the state and within Arlington.
The half-day, in-person event will feature speakers from fair housing advocacy organizations and government agencies including the U.S. Department of Housing and Urban Development, and focus on fair housing policy trends in Virginia and Arlington County. The conference aims to advance the understanding of issues and policies related to equity and affirmatively further fair housing among local officials, advocates, and members of the public.
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Is home ownership a goal of yours in 2023? Now is the time to make it happen! Grab a (virtual) drink with the area’s top Real Estate experts, learn all about the home buying process and on how you can get $1,500 towards your closing costs immediately!
Did you know the average Arlington renter will spend $150K in 5 years of renting? Stop paying down someone else’s mortgage! Join us for a Rent vs. Buy Happy Hour on Wednesday, April 5th at 6 p.m. via Zoom. If this time doesn’t work, we also are offering times convenient for your schedule!
A lot has happened in the local market since the beginning of the pandemic. Sip on your drink of choice and learn from Northern Virginia, Arlington and Washingtonian Magazines top producing agents! We will discuss the latest market updates, the home buying process and rent vs. buy cost savings. Please RSVP by clicking here.
Call/text Manavi at 703-869-6698 with any questions!
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