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New High Intensity Fitness Facility Opens in Old Town

Get a jumpstart on your New Year’s resolutions at Sand & Steel™ Fitness, a state-of-the-art training facility that opened last week at 109 S. Alfred Street in Alexandria.

A fresh take on the conventional gym model, Sand and Steel™ offers redefined personalized training, nutrition guidance, and unique group classes unparalleled in the industry.

A functional strength training gym, its memberships offer the best of plyometrics, bodybuilding, high intensity training, and gymnastic movements to name a few of its advanced functions. Its team focuses first and foremost on being teachers before trainers, educating clients to get stronger and live healthier sustainable lives.

The 2,400 square foot facility located in the heart of Old Town Alexandria, Va.(entrance located on Alfred Street), is scheduled to officially opened Saturday, January 3, 2015 with an open house Friday, January 2. Guests received complimentary: consultations, fitness assessments and mini-nutrition evaluations; along with treats, networking and raffle prizes.

Sand & Steel™ hosts a team of trainers that are led by founders Dawn Anderson and Paul Roberts, both of whom are CrossFit Level 1 Instructors, TRX STC Qualified, and Hard Style Kettlebell Certified (HKC). Safety is prioritized in all training movements, with trainers teaching only correct form to minimize any risk of injuries. Sand & Steel™ was founded on the belief that training (like health) should be all encompassing, so naturally custom nutrition programming is offered. Its Jump Start Package includes a customized food journal, instruction and macronutrient training and glycemic index review.

“We are pleased to have the gym open and initial feedback from the members has been fantastic! More importantly we look forward to providing the people of Alexandria first class tailored training at a reasonable value” said Paul Roberts, co-owner and head trainer at Sand & Steel™ Fitness. “Everyone has an athlete hidden deep down, Sand & Steel™ will help you find it.”

Earlier this year, The Club Industry Show, the fitness industry’s premiere expo awarded Sand & Steel™ Fitness co-owner and master trainer Dawn Anderson with a yearlong mentorship from Joe Cirulli, owner of Gainesville Health and Fitness Centers in Gainesville, Fla. As part of the mentorship, Anderson will visit Cirulli’s club over the course of the next year for personalized instruction.

The facility is designed to meet the needs of people of all ages, interests and fitness goals featuring the following amenities, all of which are included in its monthly membership fee:

  • Cardio Areas
  • Advanced Strength Training Equipment
  • Personal Training
  • Nutrition Evaluation
  • Open Gym Time
  • Body Composition and Health Assessment
  • Active Recovery & Stretch Clinics
  • Group Fitness Classes – schedule

Sand & Steel™ Fitness’ mission is to provide a targeted motivating fitness experience for all of its members and guests; its goal: to promote the physical and emotional wellbeing of the community it serves.  A vibrant, no judgment atmosphere, Sand & Steel™ offers community based events and member to member camaraderie.

Monthly memberships and drop in classes available. No sales pitches, the gym and its members do the talking.  There is fit, and then there’s is Sand & Steel™ Fit. Get Steel Strong™.

For more information, or memberships please visit www.SandandSteelFitness.com.

The preceding was a promoted post sponsored by Sand & Steel™ Fitness

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