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ARLnow to Hold Events for Local Businesses Next Week

Aerial view of Courthouse and neighborhoodsRegister for the 4 p.m. session here, or the 5:30 p.m. session here.

It’s no secret that digital marketing is the future. It allows businesses to reach customers for a fraction of the cost of traditional media — and in ways never imagined before.

Unfortunately the digital landscape is changing quickly and often it’s hard to keep up. The marketing mix in today’s mobile world is substantially different than it was just a year or two ago.

This is especially challenging for local business owners, who would rather focus on delighting customers rather than the latest geotargeting tech. Plus, local businesses often face a barrage of telemarketing calls from out of town, fly by night peddlers of various online services, making it hard to know who to trust.

To help sort out the options — and provide some real-world best practices that will bring your business more customers and more revenue — ARLnow.com is bringing small business digital marketing expert Stanley Gauss to town next Thursday.

Gauss and ARLnow.com owner Scott Brodbeck will be holding two free, small group discussions about the latest digital marketing options specifically for local businesses: social media, mobile, geotargeting, email blasts and everything in between. The events are free for owners and managers of Arlington-based local businesses.

Two sessions are available on Thursday, Sept. 17: from 4 to 5:15 p.m. and from 5:30 to 6:45 p.m. Registration is free but an RSVP is required.

If you’re unable to attend in person, you may also use the links above to register to phone in via conference call. Or, to inquire about a one-on-one discussion at your office earlier in the day, contact ARLnow’s Meghan McMahon at [email protected] or 703-348-0583.

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