Where to Go Tonight? New ‘Mobile Concierge’ Ouli Gives 3 Choices, Learns Your Likes

A long-time Arlington technology firm has a new solution for those times when you can’t decide where to have dinner — or get your nails done or have a prescription refilled or find unique gifts, among other activities that require decisiveness.

Ouli is a free app that helps narrow your selection to three nearby, viable choices that become more refined to your needs and tastes the more you use it.

“Ouli is a mobile concierge in the palm of your hand,” said Pierre Malko, CEO of Dante Inc., the Arlington-based software company that’s been building technological innovation since 1998. “It reduces the time spent to have a great experience.”

Malko got the idea for Ouli after being frustrated by the limitations of existing consumer-feedback based services. “You may find good reviews and have everyone agree on trying a restaurant, for example, but you’ve wasted your time because it’s booked or not available, and in the end you are disappointed,” he said. “The search function doesn’t know what your intent is — an anniversary, a birthday, happy hour? They are devoid of context as to what you want to do.”

With Ouli, released in January, you quickly fill in a checklist of when, where and what it is you want to do — and why. The why is a key factor in the Ouli difference.

“It learns the more you use it,” said Malko. “It brings context. And it only returns things that are available so there is no disappointment.”

And when you make your choice, in the future, Ouli will book it for you.

When a customer accepts an Ouli offer, at that point the merchant is charged a small fee, which is why local merchants are eager to sign on. Ouli increases foot traffic and automates customer engagement for the merchant.

At the moment Ouli has some 100 Arlington merchants in the database (expansion to other regions, as well as even more functionality, will come in the near future.)

In addition, Ouli has a handy option that uses your location to offer reduced prices and specials to users as they walk by a member merchant.

Wait. What?

“Ouli has two ways of engagement,” Malko said. In addition to “learning” your wants and needs with your data input, Ouli also takes initiative to inform you of deals at favored merchants when you least expect it.

“When you walk by establishments of interest to you, you may be notified of special deals. But the notifications are made only if they are pertinent to you — you are not bombarded with notifications that may not be of use.”

Ouli can be downloaded here for immediate use.

This is a sponsored business profile written for ARLnow.com by Buzz McClain.