Join Club

Rental Trends: Apartment Hunters Rely on Reviews, Search Sites

Gordon James Property Management's Rental Trends column banner

This biweekly sponsored column is written by the experts at Gordon James Realty, a local property management firm that specializes in residential real estate, commercial real estate and home owner associations. Please submit any questions in the comments section or via email.

Renters increasing pay attention to online reviews when searching for their next place, one of several technology trends explored in a recent study by J Turner research reported by Multi-Housing News.

Understanding how renters search for their next place can help landlords decide where to devote their time and energy in order to attract the best possible pool of potential residents. Here are some of the key trends the study identified, based on responses from more than 25,000 residents of 500 properties nationwide. In addition, we included some practical advice on what you can do to capitalize on renters’ search habits.

  1. Renters rely on review sites.

Renters are increasingly consulting reviews and trust them more than they did a few years ago. The study said more than half of renters surveyed look at reviews at the start of their search, and nearly three-quarters use sites such as Google, Yelp and to get more info about places they’re considering. Google and Yelp are among the most trustworthy, followed by Apartment Ratings.

While many of the review sites may focus on larger apartment buildings, paying attention to what satisfies Arlington renters, and what they’re complaining about, can be a very useful tool for local landlords. And if you do have a presence on review sites, it pays to monitor it regularly and respond to any negative feedback quickly and professionally.

  1. Social media ranks low among searchers.

Only about 15 percent of apartment searchers rely on Facebook or Twitter, the study said.

By all means, repost your vacancies on Facebook and Twitter to increase the potential that others will share it. But don’t rely on social media as a sole marketing strategy.

  1. Listing sites are the top way to find rentals.

Not surprisingly, using listing sites was the most commonly used tactic, followed by driving by and word of mouth. and were the most popular sites, each used by about a quarter of apartment hunters surveyed.

This means crafting a solid listing with quality photos and posting it on multiple platforms is key. Consider spending some money for a photographer. Understand what renters in the market are looking for so you can highlight the best your property has to offer. It will pay dividends in the end.

  1. Boomers and Millennials prioritize different things.

The study showed a generational divide among people looking for rentals. Boomers prize peace and quiet, with three quarters ranking it as an important factor. But for millennials, getting a good value ranked higher.

Despite the differences, value and quiet still ranked high for both generations. So, when crafting your marketing, emphasizing the quiet nature of the unit or neighborhood will likely win points. Even those who want to be near the action don’t want to hear it at 3 a.m. on a work night. And with at least two-thirds of each group looking for value, study your local market when setting the rent to avoid overpricing.

Recent Stories

Good Friday evening, Arlington. Today we published articles that were read a total of 21693 times… so far. 📈 Top stories The following are the most-read articles for today —…

Today may be rainy, but in general the weather is getting warmer, the cherry blossoms are in peak bloom, and it’s a great time to get out of the house….

Say hello to the curious bunny named Franscisca. This sweet girl is currently in foster and can’t wait to find her forever home! Her friends at Animal Welfare League of…

Public safety in Arlington County is poised to be increasingly automated and unmanned, with more traffic enforcement cameras and drones potentially coming soon. The updates came during a work session…

Synetic Theater Camps are a wildly fun, highly accessible choice for young people who love moving, playing games, and making memories. Registration is open now for Summer Camps (sessions June 20-August 25) and there are even a few spots left for Spring Break camp, April 3­-7.

Located in National Landing, these performance-based camps are designed for students of all ages – no theater or performance experience required.

Led by professional teaching artists, campers learn acting, movement, and technical theater skills through the lens of Physical Theater. Physical Theater incorporates acting, movement, dance, mime, and acrobatics. If you’ve seen a Cirque du Soleil performance, you’ll find many similarities.

Most first-time campers are new to the performing arts, and teaching artists are well-versed in engaging students at all levels. Parents and campers report that one of the best parts of Synetic is the community, with many families returning year after year because they feel a strong sense of belonging.

Read More

Submit your own Announcement here.

EDBS Dental Billing Solutions is pleased to announce that it has achieved compliance with the federally mandated standards of the Health Insurance Portability and Accountability Act (HIPAA) through the use of Compliancy Group’s proprietary HIPAA methodology, The Guard® compliance tracking software, and HIPAA Seal of Compliance®.

The HIPAA Seal of Compliance is issued to organizations that have implemented an effective HIPAA compliance program through the use of The Guard, Compliancy Group’s proprietary compliance tracking solution.

Clients and patients are becoming more aware of the requirements of HIPAA compliance and how the regulation protects their personal information. Forward-thinking providers like EDBS Dental Billing Solutions choose the HIPAA Seal of Compliance to differentiate their services.

“Since the nature of our business being exclusively remote, we take HIPAA compliance very seriously. With the help of Compliancy Group, we are able to take steps to fortify our systems to protect PHI information and familiarize each employee about HIPAA and how we can further safeguard PHI data.” said EDBS Dental Billing Solutions founder Goldie De Leon.

Read More

Submit your own Announcement here.

WHS Spring Festival

Join us at the WHS Spring Festival on April 22, 2023, from 10am- 3pm at Wakefield High School(main parking lot). Come out to shop, play, and eat!

Shop local vendors, arts & crafts, new and used items, food vendors/trucks, and

District 27 Toastmasters 2023 Virtual Conference

District 27 Toastmasters invites you to its annual conference where you can hear phenomenal speakers, attend professional development and personal growth seminars about leadership, negotiation, communication, teamwork, and mentorship. Learn how to develop your personal story and how to improve


Subscribe to our mailing list