With high temps in the 80s and 90s, one does not exactly get the twigs and acorns crunching pleasurably beneath one’s boots feeling that traditionally prompts a craving for fall-related items — you know, the ever-popular pumpkin spice latte or a malty Oktoberfest beer.
Starbucks has been offering the “PSL” since the end of August (McDonald’s now has a version, too) and Oktoberfests and pumpkin beers started hitting local store shelves even earlier than that.
We know that such seasonal beverages are popular choices when the air gets crisp and the days shorter. But are they popular now before the official start of fall? (The autumnal equinox is Thursday.)
Given the proliferation of Starbucks and the crowds at our fall beer tasting event over the weekend, it seems like the answer might be yes. But let’s see whether actual consumption so far this season actually bears that out.