Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Like a lot of college students, Michael Meyers was strapped for cash. Like, really strapped for cash, even gas money. He was not, however, short on ambition, ingeniousness or energy. Put those together — the need for funds plus the determination to earn it — and you get a new business.
In this case, it’s the Arlington-based sharing economy platform called Tradeversity.
“The problem I had wasn’t revolutionary by any means,” Meyers admitted. “As a student covering my college expenses I was just trying to sell items around my apartment.”
At the time, in 2013, Meyers was studying marketing and finance at the University of South Carolina in Columbia. The Northern Virginia native was unfamiliar with neighborhoods off campus so he eschewed posting on Craigslist and Facebook Marketplace which might have him delivering to sketchy or distant neighborhoods, and Marketplace listings tend to get buried quickly. He also learned that shipping costs incurred with a sale on eBay posts were prohibitive.
His inventory at the time included textbooks, furniture and especially backpacks — his father is a rep for Jansport. In short, he needed an efficient way to list his merchandise to a specific market, ideally those nearby with an SC.edu address.
“I discovered there was no simple, effective, safe way to sell my stuff,” he said.
And when you find a niche, what’s an ambitious marketing and finance major to do but to fill it?
Things moved fast for Meyers, who credits a superb support system for innovators and entrepreneurs at his university: Incubators, mentors and others who “helped me embrace the idea of starting a business in school. You have so many resources surrounding you.”
A beta test at USC was a strong indicator that he was onto something. Not only did it catch on with his own cohort, suddenly students at other universities were asking, When is Tradeversity coming to our school?
The timeline: Inception in 2013; developing the concept immediately after graduating in December 2014; launching the platform in 2015.
He is finding similar entrepreneurial support at his new offices at Crystal City’s 1776 startup incubator. In the last month or so since signing on, Meyers said he’s found new mentors “who have been very generous with their time. They have a strong understanding of how to build a technology company.”
The experience has been similar at Crystal City’s WeLive/WeWork innovation hub. Those are the locations, in addition to an office at the USC/Cola Technology Incubator, where the staff of three full-time employees and the various part-time and contract employees work on perfecting the platform.
The Arlington locations, he said, “have been extremely supportive and helpful and opened us up to a vast network of mentors, educational opportunities and talent. We’ve also been working with Tara Silver and her [marketing] group SilverStrategy as well.”
Meyers said he developed the idea on a bootstrap basis. “I put everything I had into the company,” he said. “You can imagine that if I was trying to sell backpacks to cover the cost of college, my [investment] wasn’t very much.”
A huge financial and inspirational windfall arrived when Tradeversity won the Proving Ground 2014 “big pitch” competition at USC, with a $20,000 prize. That and a few grants got them through and recently Meyers closed his first angel round, raising, he said, more than $400,000.
That funding will go into all the elements of the business, from design and coding to marketing and hiring more staff. He hopes to fill five to eight full-time spots in the next 12 months.
The service is live and open at 20 universities — an .edu address is required to open an account — but he said there are clients at “more than 200 additional schools” who have opened accounts. “That’s our roadmap for future launches,” he said. “We launch based on where the orders are coming from anyway.”
Tradeversity avoids the cumbersome paperwork involved in becoming an official school vendor — the school usually wants a cut of sales — but some university officials have expressed branding Tradeversity’s service in their own name, a private label as it were, and Meyers is in talks with representatives about that concept.
Licensing may be a viable revenue stream in the future. Meyers is exploring other monetization opportunities that take advantage of cash sales going down in college residence halls. “It’s very difficult when you have a hyper-localized marketplace unless you control the transaction from start to finish,” he said.
But he’ll figure it out. He did it once, he can do it again.
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