Convenience store giant Wawa is considering expanding into Arlington County as part of its push into the D.C. and Virginia market, but has no firm plans yet.
Wawa, which operates more than 750 stores in six states including 81 in Virginia, announced Tuesday night its first location will be in the District at 1111 19th Street NW.
And with an aggressive plan to add 30-50 stores in the region, including 5-10 in the next two years alone, Wawa representatives said there will be a concerted push to also look beyond D.C.’s neighborhoods and into the outlying counties in Maryland and Virginia.
“We think of Arlington, Fairfax and Loudoun [counties] a little differently, not so much as part of our District expansion but really more as part of our Virginia expansion,” said John Poplawski, Wawa’s senior director of site acquisition and development, in an interview. “We continue to work towards those, but frankly, the approval process and the zoning are a little more challenging in those markets.”
With its new store in D.C., Wawa is looking to expand its more urban stores, as opposed to its previous model of operating in suburban locations with gas stations attached.
The new District store will be the largest Wawa store in the country, and as well as the latest food offerings will be the first to have counter, indoor and outdoor seating. The store will also be the first to have Wawa’s so-called “Wild Goose” café brand.
Wawa announced its first foray into D.C. at an event Tuesday night at the Newseum. Company executives were joined by representatives of various local organizations and developers in a conference room overlooking the city skyline to unveil designs of the new store.
Outside, the company set up a Fan Zone where customers could pose for photographs with mascots Wally and Shorti and pick up branded merchandise.
Wawa is famous across Pennsylvania, New Jersey, Maryland, Delaware and Florida as well as elsewhere in Virginia for offering fresh food including made-to-order hoagies, fresh coffee and a slew of other food items including breakfast sandwiches.
And given the similarities between neighborhoods in D.C. and areas of Arlington like Ballston, Clarendon, Pentagon City and Crystal City, county residents could get a taste in their neighborhood soon.
“We’re looking for those intersections that have throughout the day pedestrian counts, folks that are there on the weekends, folks that are there late-night, surrounding businesses that will support us, and we have great partners here in the District,” Poplawski said.
Poplawski said more store locations will be announced in the next “60-90 days.” Rumors have swirled online about new stores opening in Chinatown and Georgetown in D.C., while a store in Sterling in Loudoun County will open on June 23.
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