For the New York Times, turning readers into paid subscribers has helped the company buck industry trends and grow its revenue in the face of steep print advertising declines and an environment in which Google and Facebook capture the lion’s share of new digital advertising.
Here in Arlington, we are fortunate to have a great base of advertisers. Thanks to our advertisers, the ARLnow you see today is sustainable and here to stay.
However, we often hear from readers who want more. More long-form stories, more profiles of local community members doing good works, more investigations into neighborhood issues, more accountability and public-service journalism, etc. We do some of that now, but this kind of reporting takes a lot of time to produce and we are stretched thin as it is.
To do more is not possible for us as an exclusively advertising-supported business. It could be possible, however, if just a percent or two of our current readers are willing to subscribe to read it.
Here’s the idea we’re currently batting around:
- Invest in increased long-form, enterprise and public-service reporting, but make most of it exclusively for subscribers.
- Offer subscriptions for $8/mo or $80/year.
- Beyond more news, include other goodies for subscribers like: a new weekly “insider” email newsletter, access to a private Facebook group with ARLnow staff, a quarterly subscriber happy hour, etc.
So what do you think? Would you be willing to pay a small monthly fee for more news about Arlington?
Good Monday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
Arlington Public Schools has a new internal social media platform for families but its anonymous commenting policy prompted a tense discussion among some School Board members. This year, the school…
An Arlington-based company that helps startup founders turn their ideas into viable ventures has a new permanent home in Rosslyn.
Through Christmas, ART bus trips in peak directions along the I-66 corridor, during rush hour, will be free.
The Arlington Sports Hall of Fame is extremely pleased to announce that our 2023 Annual Induction Dinner, again in partnership with the Better Sports Club of Arlington, will be held on Wednesday, Oct. 11, at the Knights of Columbus, located at 5115 Little Falls Road, Arlington, Va.
Our dinner will pay tribute to all the honored members of the Hall of Fame and will induct the following six new Class of 2023 inductees, joining the 62 athletes, coaches and contributors who have been inducted into ASHOF since its founding in 1958:
Noel Deskins (Yorktown Class of ’79): Track & Field record-holder & Athlete of the Year at YHS and JMU
Eric Metcalf (O’Connell Class of ’85): Star NFL running back, football and track & field record-holder and Hall of Famer at both O’Connell and the University of Texas
🌟 Calling all adventurous hearts! 🌟
💑 Get ready for an evening of excitement and connection as we present Speed Dating Night at The Renegade in Arlington, VA! 🌆
📅 Mark your calendars for Oct 20th, from 6-9 pm, because