Join Club

Small Biz Focus: The Alcove Comes Alive

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

On a recent Thursday evening, The Alcove pop-up space in Rosslyn became an extra dimension for another seminar in the series ROC: Return on Creativity, an Arlington Asset.

The panel of creatives delivered on navigating the changing landscape of publishing, branding, libraries and learning; the Rosslyn BID, Arlington Public Library, Arlington Economic Development and the American Advertising Federation D.C. Chapter brought everything else.

Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.

“I really enjoyed the panel discussion… It was great to hear from the panel that self-publishing is a more than viable option its often the better route to go down. I have often had the desire to dig deep on a subject matter and write a book. I think as I go through this period of self-discovery about my brand and purpose I will identify what that will be soon!” – Kat Azima, Denteo Marketing Group

Temporary pop-up spaces are taking on a sophistication — and a new role — that is shifting place-making and retail. If it weren’t for the occasional plywood flooring and the whirring vent fans, visitors to the Alcove would think they’d found a surprising new boutique. A full wall mural greets visitors, a rainbow of fibers floats along the windows and shoppers lounge in a mini living room.

This is way more than decoration.

The Alcove pop-up space is a two month experiential endeavor soon to be occupied by a long term tenant. But from the size of the audience at Return on Creativity, the constant flow of visitors to the book shop and the Etsy pop-up, these prototype spaces are combining consumers’ curiosity with a desire for an Instagram moment.

Supporting entrepreneurs, small businesses and creatives is all part of Arlington’s Creative Economy initiative. With public/private partnerships, growth of these endeavors is an important part of business sector diversity and economic sustainability.

Check here for ongoing Creative Economy listings and opportunities. More Creative economy stories on the blog.

Recent Stories

Tour the secluded and quiet Bellevue Forest with its local parks, trails, forested areas and more in Neighborhood Spotlight.

In loving memory of William Dinwiddie Tucker, who passed away in 2023 at the age of 95.

Good Friday evening, Arlington. Today we published articles that were read a total of 6626 times… so far. 📈 Top stories The following are the most-read articles for today —…

Meeting for lunch? Starting Monday, January 30 and running until Friday, February 3, Copperwood Tavern, The Pinemoor, and Brass Rabbit Pub will be offering buy one, get one free soups, salads, sandwiches, and…

St. Charles offers a play-based curriculum in a welcoming, Christ-centered environment.

Our program focuses on socio-emotional development and kindergarten readiness through hands-on and engaging activities. Our programs offer different schedules ranging from 7:30 am-5:30 pm for students, ages 2-5. We feature a full-day Jr. kindergarten class for older 4’s/5’s. Our facility includes a full-sized gymnasium, school chapel, and library. All of our students enjoy music and physical education weekly. Children have an opportunity to participate in enrichment classes such as soccer, basketball, ballet, and science.

We offer Summer Camp with weekly themes and twice a week water play, including Fun Friday moon bounce. Please join us for our Open House Feb. 3 at 9:30 am and 11:00 am. Click here to sign-up.

For more information or to schedule a tour, visit us at or call (703) 527-0608.

Submit your own Announcement here.

If you are a lifelong learner over 50+ who wants to make new friends, power up your brain, and enjoy a wide-variety college-level courses, Encore Learning is for you. An Arlington based nonprofit, Encore Learning offers courses in the arts, theater, literature, history, technology and more. This semester we offer our most popular course, Global Hot Spots as well as 25 new courses. Courses are presented either online or in-person at George Mason University at Virginia Square and other Arlington locations.

Join the free presentation to learn about courses and meet the instructors. This is Encore Learning’s signature event to highlight the upcoming semester with brief presentations by each instructor.

The Spring Course Preview event is Thursday, February 2nd at 9:30 AM via Zoom:

Read More

Submit your own Announcement here.

First-time Moms Meet & Greet

The truth, your first pregnancy and new mom months are full of twists and turns, ups and downs, and lots of questions! None of us really know the best way to do it – we just figure it out, together…


Subscribe to our mailing list