This column is sponsored by BizLaunch, a division of Arlington Economic Development.
On a recent Thursday evening, The Alcove pop-up space in Rosslyn became an extra dimension for another seminar in the series ROC: Return on Creativity, an Arlington Asset.
The panel of creatives delivered on navigating the changing landscape of publishing, branding, libraries and learning; the Rosslyn BID, Arlington Public Library, Arlington Economic Development and the American Advertising Federation D.C. Chapter brought everything else.
Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.
“I really enjoyed the panel discussion… It was great to hear from the panel that self-publishing is a more than viable option its often the better route to go down. I have often had the desire to dig deep on a subject matter and write a book. I think as I go through this period of self-discovery about my brand and purpose I will identify what that will be soon!” – Kat Azima, Denteo Marketing Group
Temporary pop-up spaces are taking on a sophistication — and a new role — that is shifting place-making and retail. If it weren’t for the occasional plywood flooring and the whirring vent fans, visitors to the Alcove would think they’d found a surprising new boutique. A full wall mural greets visitors, a rainbow of fibers floats along the windows and shoppers lounge in a mini living room.
This is way more than decoration.
The Alcove pop-up space is a two month experiential endeavor soon to be occupied by a long term tenant. But from the size of the audience at Return on Creativity, the constant flow of visitors to the book shop and the Etsy pop-up, these prototype spaces are combining consumers’ curiosity with a desire for an Instagram moment.
Supporting entrepreneurs, small businesses and creatives is all part of Arlington’s Creative Economy initiative. With public/private partnerships, growth of these endeavors is an important part of business sector diversity and economic sustainability.
Check here for ongoing Creative Economy listings and opportunities. More Creative economy stories on the blog.
Recent Stories
Good Thursday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
All lanes of northbound I-395 were blocked at Glebe Road due to a fatal motorcycle crash.
Federal authorities will investigate a near collision on the ground at Reagan National Airport, ARLnow has learned. The incident happened around 7:40 a.m. today (Thursday). “An air traffic controller instructed…
Inmates at the Arlington County Detention Facility picked up their paddles once again to compete in a pickleball tournament this week — and this time they had some additional friends….
Unlike our competitors, Well-Paid Maids doesn’t clean your home with harsh chemicals. Instead, we handpick cleaning products rated “safest” by the Environmental Working Group, the leading rating organization regarding product safety.
The reason is threefold.
First, using safe cleaning products ensures toxic chemicals won’t leak into waterways or harm wildlife if disposed of improperly.
Second, it’s better for you and your family. Fragrant chemicals in surface cleaners can expose you to a similar amount of pollutant particles as a busy city road, New Scientist reported.
Northern Virginia Family Practice (NVFP), known for its comprehensive concierge healthcare, is thrilled to introduce Mark Sullivan, MD as the newest member of its family medicine team.
Dr. Sullivan brings a wealth of experience in family medicine, underpinned by a passion for delivering personalized, patient-centered care. He has a distinguished background in managing various medical conditions, emphasizing preventive care, health education and chronic disease management. Dr. Sullivan is adept at employing the latest medical research and technologies to enhance patient outcomes.
Beyond his medical expertise, Dr. Sullivan is committed to the well-being of his community, demonstrating this through his active engagement in local health initiatives and educational programs. His approach to medicine is holistic, focusing on integrating physical, mental and emotional health and patient education to achieve optimal patient wellness.
Dr. Sullivan is now accepting new patients at their newly established Arlington office at 2445 Army Navy Drive, Arlington, VA, 22206. The office, known for its patient-friendly amenities and state-of-the-art medical facilities, continues to provide the exceptional, personalized care NVFP is known for in its newly upgraded Arlington location.
Sweeney Todd
A victim of a gross injustice that robbed him of his wife and child, Sweeney Todd sets about exacting a terrible revenge on society.
Fascination
Goth-Dark Wave Dance Party with Belly Dancing and Drag King Show.
Part of OurAlternative Thursdays for Alternave People with Alternative Lifestyles
Performances By
Belladonna and the Nightshades
Ya Meena
Drag King - Ken Vegas
DJ Michelle Guided
