Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Before virtually every business’s opening and closing times became available via search engine, Michele and Mathias Hansen developed an app to help people find grocery store and coffee shop hours near them.
In order for nearly 5,000 stores to be displayed in that app, which launched in 2013, they needed to convert addresses to latitude and longitude coordinates.
“Whenever you see a map online… the addresses are always converted to latitude and longitude first,” Michele Hansen said. “A computer doesn’t really understand an address, but it understands coordinates.”
The services available to perform that conversion had several shortcomings, and the married couple knew there had to be a better way. So, they came up with it.
Geocodio, which launched in Jan. 2014, makes that address to coordinate conversion and goes beyond it, offering services like data appends that enable users to get congressional district and timezone information with their lookups.
“What we focus on is trying to make things as easy as possible,” Michele Hansen said. “No one sits around and collects latitude and longitude coordinates for the fun of it.”
With other services, if you needed to convert more than 2,500 addresses a day, you had to upgrade from free use to a $20,000 per year enterprise license, Michele Hansen recalls.
Looking up 5,000 addresses, the number the Hansens had needed for their app, costs $2 on Geocodio without add-ons.
And with other services, “you weren’t allowed to store that crucial information in your database so that you could show the map later,” Michele Hansen said. “Conversely, with our services, you can just get it once… and then you can store the database and never need it from us again.”
Geocodio’s clients “run the gamut,” and include academics studying elections, insurance companies looking to understand the risk of insuring a property and “the website that our daughter’s swim team uses to coordinate scheduling,” Michele Hansen said.
“We have 18,000 companies using the service, or thereabouts,” she added.
Geocodio works as a “foundational building block where we [are] sitting behind a curtain and providing the data that other apps need to shine, essentially,” Mathias Hansen said. “It’s crazy how many different use cases there are.”
In one innovative application of their service, the Hansens created a map based on addresses individuals stranded during Hurricane Harvey posted to Twitter.
After they stayed up until 2 a.m. building the map, “I sent out an email to anyone on our customer list who had either a Red Cross email or had something to do with Texas,” Michele Hansen said.
Though “we can’t say for sure whether we helped anyone get rescued,” she said, “we did have a couple of organizations reach out to us asking to use it.”
Michele Hansen has worked on the company full-time since last fall, while Mathias works on it part-time. Geocodio has been funded via bootstrapping so far.
“We’re not opposed to [investment], it’s just that we have never needed it,” Michele Hansen said.
Going forward, Michele and Mathias Hansen plan to continue to listen to their customers and work to improve their service.
“From the beginning, we set out to solve those frustrations that we have, and so it’s very important to us to be affordable and easy to work with,” Michele Hansen said, “And not just stand over our customer’s shoulders and nitpick them about how they’re using our service and the data they’re getting back from it.”
Photos courtesy Michele Hansen
Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
A former ABC News producer whose Columbia Pike apartment was raided by the FBI last year has been sentenced. James Gordon Meek, 53, pleaded guilty in July to transportation and…
Metrorail service was suspended on the Blue and Yellow lines today after a train derailed.
4 bedroom 3 bath 2 car garage 1/4 acre Jamestown Williamsburg Yorktown pyramid
At Generation Hope, we’re dedicated to supporting teen parents in college as they work toward earning their degrees. We are in need of caring child care volunteers for upcoming events on Saturday, October 21st (in Washington, DC), and Saturday, November 4th (in Arlington, VA). Join our growing volunteer community and support us at an event this fall!
At all of our events, we provide free onsite child care for the children of the teen parents we serve, creating a nurturing environment for the kiddos while their parents learn valuable life skills and build community.
If you enjoy working with children and are looking to make an immediate impact in your community, please visit https://www.generationhope.org/volunteer to learn more.
Join us for Arlington’s biggest civil rights & social justice event of the year. The banquet is back in person at the Arlington Campus of George Mason University.
Our keynote speaker this year is Symone Sanders from MSNBC and former Chief of Staff for Vice-President Kamala Harris.
The Master of Ceremonies is Joshua Cole, former state delegate, NAACP President, and local pastor.
Tickets/seating are limited. Purchase your ticket today! Sponsorship opportunities available.
Cody Chance and Dick Nathan of Long & Foster are hosting an online workshop on the topic of “down-sizing” Wednesday, October 4 from 5:30-7:00 p.m. Every great endeavor begins with a great plan. This workshop will give you the tools