The team behind ARLnow has a mission: to make local news more interesting, engaging and actionable for a new generation of digital-first news consumers in Arlington and in other dynamic, live-work communities.
In support of that mission, we’ve been getting ready to launch a new site for Tysons, McLean and Vienna later this month. But we’ve had a major setback and need to ask for your help to overcome it.
Last month we went to download a list of nearly 3,000 subscribers who had signed up via a Facebook ad that had been running since late spring. Our launch strategy was predicated on growing an initial subscriber base, primarily via a large investment in Facebook ads, and we had promised our advertisers that the site would launch with at least 3,000 subscribers.
To our dismay, only around 1,600 email addresses were included in the file we downloaded. Upon further research, we discovered that Facebook has a policy — not revealed when placing the ad — to only store subscriber email addresses for 90 days.
There were no notifications prior to almost half of our subscribers being purged and Facebook has refused to refund our money, restore the deleted email addresses or do anything, other than recommend that we submit a comment in a suggestion box for the ads product team. Even attempts to escalate the matter via Facebook’s local news outreach team were unsuccessful. A new ad campaign we tried to launch turned out to be prohibitively more expensive than the original.
So here we are, two weeks away from the launch of Tysons Reporter and there are 1,400 people who think they’ve subscribed to a new local news site but have no idea that they’ll never hear from us.
With the viability of Tysons Reporter and the future of our company on the line, we are now turning to our only hope to fix this mess: you.
Please, share this post on social media (yes, even on Facebook). Email people you know in Tysons, McLean and Vienna who might have subscribed. Tell Facebook to do a better job of serving its small business clients and supporting local news.
If you’ve signed up for Tysons Reporter via Facebook, please use the form below (or via this link) to re-subscribe. If you haven’t subscribed but want to, you can also use the form below.
Good Friday evening, Arlington. Today we published 6 articles that were read a total of 7935 times… so far. 📈 Top stories The following are the most-read articles for today…
President Joe Biden and First Lady Jill Biden are scheduled to cross the river into Arlington next week. “On Monday, December 12, as part of the First Lady’s Joining Forces…
A “singing tree” is set to bring holiday cheer to Ballston. Next week the Ballston Business Improvement District (BID) is debuting the “Ballston Singing Tree.” That’s 12 strands of 1,200…
Welcome to the second weekend in December! We have a new list of open houses to check out across Arlington this weekend. With Christmas two weeks away, there are plenty…
Join us on December 14, 2022, from 7-9 pm for Arlington’s biggest civil rights & social justice event of the year!Awards will be presented Wednesday, Dec 14 at the Freedom Fund Virtual Banquet, 7-9 pm ESTLearn more about the awardees: https://mailchi.mp/arlingtonnaacp/2022awards?e=b2f2151d69General Admissions Ticket: $30.00(Deadline: 5:00 pm Wednesday, December 14).
With holiday season around the corner, it is easy to put your health on the back burner. If you are looking to get back on track during the holiday season, we are here to keep you accountable. At Aspire Higher Training, we offer 1-1 Personal Training for ALL fitness levels, Semi-Private Group Training, Sport Specific Training and Injury Prevention/Post Physical Therapy Training. Monica and her team of trainers are available across Arlington, Va.
If you don’t have access to a gym, no problem, we are located in South Arlington, but if you want to workout from your home/apartment gym, we also offer that flexibility. We make it as convenient as possible. Before getting started, we offer a free 15-30 minute consultation call to see how we can best help you towards your health and fitness goals. Let’s gets started on your health and fitness goals today by setting up a call at your earliest convenience: https://www.aspirehigherfitness.com/contact
Join us as we celebrate the holiday of Chanukah! Enjoy delicious Latkes, hot cocoa, donuts and more!
Clarendon Menorah Lighting and Community Celebration
Experience the festival of lights!!
*Lighting of a giant 9 foot Menorah