Press Club

New Email Newsletter Features Coming This Year

Email may be one of the internet’s oldest technologies, but email newsletters are all the rage right now.

The reason for the recent resurgence in popularity is the medium’s simplicity: if you’re a media outlet, email newsletters let you reach readers directly, without being subject to a Facebook algorithm or a Google ranking. If you’re a reader, it’s an easy way to scan the day’s headlines without having to type in a bunch of URLs into a browser or scroll through endless social feeds.

ARLnow’s email newsletter has been around for almost as long as ARLnow itself — 9 years as of today — and faithfully delivers headlines from the past 24 hours to more than 12,500 subscribers around 4 p.m. daily.

For those subscribers — and you, if you’re not currently subscribed but would like to do so now (it’s free) — we’re thinking about ways to deliver even more cool stuff in 2019.

Among the ideas we’re currently considering:

  • A monthly email version of those local coupon packs you get in the mail
  • A monthly happy hour directory (now that it’s becoming legal)
  • A monthly email devoted to events and things to do in Arlington for kids and families
  • Other monthly emails focused on local topics like health and wellness, home and garden, etc.

Have any ideas on those or any other things we can offer through our email newsletter? Let us know in the comments.

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