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Small Biz Focus: 5 Things To Get You Noticed

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

By Tara Palacios

Each day we are bombarded with advertisements on TV, online, radio and print.

We are constantly exposed to information to entice us to buy products and services. Adding to the mix are the various platforms where these ads can reach us: Facebook, LinkedIn, Instagram, Twitter, blogs… and the list goes on and on. According to several leading marketing experts we are exposed to 4,000-10,000 ads per day.

How does your business stand apart and get noticed?

This question is super important for a business in 2019. It all leads back to the clutter. With so much information hitting our target markets daily — how do we stand out? Here are 5 Quick Tips we believe can help you:

Tip #1 — Tell a Story 

Everyone has a story to tell. Interweave it into your business. Make your unique story interesting and part of your business. We remember people through the stories they tell.

Tip #2 — Design a Solid Plan

I can’t emphasize this enough. Don’t throw everything and the kitchen sink at what you are trying to do. Develop a feasible marketing strategy that is clearly defined and keep doing it (lather, rinse, repeat) to build your pipeline.

Tip #3 — Understand Your Customer’s Needs, Not Your Needs

Your customer’s needs. Ask your clients directly what they like and don’t like about your product or service. Never assume you know what they need. ASK.

Tip #4 — Be Different by Being Distinct

Your branding is important. If there are industry trends make sure you incorporate those into your business brand; however, be distinct so that you stand out from the crowd. Whether attending a networking event or showcasing your product — dare to be different. It will make your business memorable.

Tip #5 — Be Yourself, Be You 

Being yourself is a great way to feel comfortable in any given business situation. Don’t be something you’re not in trying to stand out from the crowd. Your competition and clients know when you are authentic.

If you’d liked to learn more about making your business distinct, please join us June 13, from 11 a.m.-1 p.m. at Arlington Economic Development as Zack Miller presents on Anomaly: How to Finally Stand Apart from the Crowd.

Zack started his first business at the age of 10. Since then he’s spent decades helping other people successfully start, grow and dominate their businesses through his company, Hatch.

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Submit your own Announcement here.

The Summer 2024 STEAM (Science/Technology/Engineering/Arts/Math) Fellowship application is now open! Apply by April 15 to be considered!

The STEAM Workforce Development Teacher Fellowship provides Arlington Public Schools (APS) high school, middle school, and elementary school teachers with opportunities to learn about workplace needs in STEAM-related fields and for them to use the experience to enhance student learning to match workplace expectations in a selected industry. STEAM Fellows participate in a three-week summer fellowship, receiving a $4,000 stipend upon completion.

Applicants planning to pursue a fellowship in the arts must demonstrate how they will build connections between the arts and science, technology, engineering, or mathematics.

Click the button to learn more, share, apply, and see the variety of fellowships completed in previous years.

Read More

Submit your own Announcement here.

Free Right-Sizing Workshop – How to Get Rid of Your…

Cody Chance and Dick Nathan of Long & Foster are hosting a free workshop at our office on Cherry Hill Rd. (formerly Lee Highway) on the topic of “down-sizing” Thursday, March 28 from 5:30-7:30. We have created a workbook with

Portofino Italian Wine Dinner, April 6, 6:30pm

Four course Italian dinner, paired with 2 wines each. The wines will be served “blind” and notes on each wine will be discussed. The event is coordinated with Elite Wine Importers and The Portofino Restaurant. The dinner is on Saturday,

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