This column is sponsored by BizLaunch, a division of Arlington Economic Development.
By Tara Palacios
Each day we are bombarded with advertisements on TV, online, radio and print.
We are constantly exposed to information to entice us to buy products and services. Adding to the mix are the various platforms where these ads can reach us: Facebook, LinkedIn, Instagram, Twitter, blogs… and the list goes on and on. According to several leading marketing experts we are exposed to 4,000-10,000 ads per day.
How does your business stand apart and get noticed?
This question is super important for a business in 2019. It all leads back to the clutter. With so much information hitting our target markets daily — how do we stand out? Here are 5 Quick Tips we believe can help you:
Tip #1 — Tell a Story
Everyone has a story to tell. Interweave it into your business. Make your unique story interesting and part of your business. We remember people through the stories they tell.
Tip #2 — Design a Solid Plan
I can’t emphasize this enough. Don’t throw everything and the kitchen sink at what you are trying to do. Develop a feasible marketing strategy that is clearly defined and keep doing it (lather, rinse, repeat) to build your pipeline.
Tip #3 — Understand Your Customer’s Needs, Not Your Needs
Your customer’s needs. Ask your clients directly what they like and don’t like about your product or service. Never assume you know what they need. ASK.
Tip #4 — Be Different by Being Distinct
Your branding is important. If there are industry trends make sure you incorporate those into your business brand; however, be distinct so that you stand out from the crowd. Whether attending a networking event or showcasing your product — dare to be different. It will make your business memorable.
Tip #5 — Be Yourself, Be You
Being yourself is a great way to feel comfortable in any given business situation. Don’t be something you’re not in trying to stand out from the crowd. Your competition and clients know when you are authentic.
If you’d liked to learn more about making your business distinct, please join us June 13, from 11 a.m.-1 p.m. at Arlington Economic Development as Zack Miller presents on Anomaly: How to Finally Stand Apart from the Crowd.