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Small Biz Focus: 5 Things To Get You Noticed

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

By Tara Palacios

Each day we are bombarded with advertisements on TV, online, radio and print.

We are constantly exposed to information to entice us to buy products and services. Adding to the mix are the various platforms where these ads can reach us: Facebook, LinkedIn, Instagram, Twitter, blogs… and the list goes on and on. According to several leading marketing experts we are exposed to 4,000-10,000 ads per day.

How does your business stand apart and get noticed?

This question is super important for a business in 2019. It all leads back to the clutter. With so much information hitting our target markets daily — how do we stand out? Here are 5 Quick Tips we believe can help you:

Tip #1 — Tell a Story 

Everyone has a story to tell. Interweave it into your business. Make your unique story interesting and part of your business. We remember people through the stories they tell.

Tip #2 — Design a Solid Plan

I can’t emphasize this enough. Don’t throw everything and the kitchen sink at what you are trying to do. Develop a feasible marketing strategy that is clearly defined and keep doing it (lather, rinse, repeat) to build your pipeline.

Tip #3 — Understand Your Customer’s Needs, Not Your Needs

Your customer’s needs. Ask your clients directly what they like and don’t like about your product or service. Never assume you know what they need. ASK.

Tip #4 — Be Different by Being Distinct

Your branding is important. If there are industry trends make sure you incorporate those into your business brand; however, be distinct so that you stand out from the crowd. Whether attending a networking event or showcasing your product — dare to be different. It will make your business memorable.

Tip #5 — Be Yourself, Be You 

Being yourself is a great way to feel comfortable in any given business situation. Don’t be something you’re not in trying to stand out from the crowd. Your competition and clients know when you are authentic.

If you’d liked to learn more about making your business distinct, please join us June 13, from 11 a.m.-1 p.m. at Arlington Economic Development as Zack Miller presents on Anomaly: How to Finally Stand Apart from the Crowd.

Zack started his first business at the age of 10. Since then he’s spent decades helping other people successfully start, grow and dominate their businesses through his company, Hatch.

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Hello Everyone — You are invited to the final meeting of NAACP Arlington Branch NAACP for 2022
When: Dec 12, 2022, 07:00 PM Eastern Time (US and Canada)
Topic: 2022 General Membership Meeting — NAACP Arlington Branch
Register in advance for this webinar

After registering, you will receive a confirmation email containing information about joining the webinar.

7:00 pm Meeting Opens.
7:30 pm Installation
8:00 pm Presentation/Q&A; by Dave Schutz on Ranked Choice Voting
8:30 pm Final Remarks and Comments by Newly Elected Members
9:00 pm Meeting Adjourns

Installation Official Robert N. Barnette, Jr. President, Virginia State Conference NAACP The President of the Virginia State Conference NAACP will serve as the Installation Official and provide remarks for our newly elected officers at the general membership.

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Submit your own Announcement here.

Join us December 10 & 11 for our Annual Handmade Holiday Workshop Series. We have a myriad of fun and festive programs from linoleum block wrapping paper printing and buttonhole book making workshops led by Eliza Clifford to a meditative grid workshop and Calligraphy Card Making with Anjelika Deogirikar. Join these wonderful artists and get creative this holiday season!

Submit your own Announcement here.

Light Up Arlington – Clarendon Menorah Lighting

Join us as we celebrate the holiday of Chanukah! Enjoy delicious Latkes, hot cocoa, donuts and more!

Clarendon Menorah Lighting and Community Celebration

Experience the festival of lights!!

*Lighting of a giant 9 foot Menorah

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National Chamber Ensemble – Holiday Cheer!

NCE’s Holiday Concert will bring the finest classical masterpieces and holiday favorites together for the whole family. The festivities begin with Leroy Anderson’s classic “Sleigh Ride” and “Chanukkah Festival”, music from the Nutcracker and by J.S. Bach.

Outstanding Young Artist

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