Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
Arlington based-startup Boolean Girl won a contest held in New York City last week judged by Shark Tank’s Robert Herjavec.
The Small Biz Challenge, hosted by The UPS Store and Inc. Magazine, tests startup founders like Boolean’s Ingrid Sanden on how quickly they can respond to a range of business-related challenges. As the grand winner, Sanden took home $12,000 and will receive some additional publicity in Inc.
Sanden’s company sells classroom kits that help get girls interested in coding, and she says the prize money will help launch a new add-on kit to teach girls about how to program sensors — like motion sensors. So far, she said the company has received good feedback: “kids are pretending that they’re spies and building all kinds of spy-catchers with their sensor kit.”
Last week’s contest required Sanden to win a game of five questions which she says was “nerve-wracking” but credited her experience as a violinist to helping be comfortable under pressure.
One question that helped her win required her to respond to a good tweet and a bad Yelp review as a business owner in less than 30 seconds. The other was the final question, which required her to make up a pitch in real time about a company and a product she hadn’t seen before — all while following a PowerPoint pitch deck she also had not seen before.
Sanden was given the task of pitching a doughnut company pitching a gluten-free doughnut.
“Then a heart-healthy slide came up,” she laughed. “And I thought, ‘Oh no’.”
She says she was able to sell the gluten-free dessert as a healthy choice.
Boolean won first place after being selected from 1,700 applicants in June to become one of 10 semifinalists headed to the Big Apple.
Sanden said she’s long seen contests like it shared on social media, and thought this one could be a good fit for her.
“This one was really easy to enter and I did it and kind of forgot about it until I was contacted about being in the top 10,” she said. “I’m in a couple more contests like this right now waiting to hear if I’m going to advance.”
“People who see these opportunities, just enter it,” Sanden added. “What’s the worst that could happen?”
Boolean Girl is split into two separate entities: the company selling classroom kits as well as a non-profit that’s running summer camps and after-school classes — including in Arlington. Since launching in 2014, Sanden says she and her two co-founders have sold the kits in 30 countries and across the country.
Image 1 courtesy of The UPS Store, image 2 courtesy of Ingrid Sanden
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Please join us on Saturday, June 3, from 2 to 4 pm for the Glencarlyn Home Tour in Arlington’s historic Glencarlyn neighborhood. Among the featured homes will be a sparkling new home by A&N Builders at 5604-4th St. South. The inviting front porch opens to a light-filled space featuring high ceiling, wood floors, gas fireplace, Pella windows, Shrock cabinets, Quartz countertop, and JennAir appliances. Doors from the family room open to a large covered porch with a few steps to the level, landscaped rear yard. Upstairs, there are four bedrooms, three bathrooms, laundry room, and linen storage. The big lower level has a rec room, gym space, and a fifth bedroom and bathroom plus even more storage. After leaving the home, stroll to the Ball-Sellers home, the oldest residence in Arlington, the community gardens at the library, Carlin Hall, and the 94 acre Glencarlyn Park. A lovely way to while away a late spring afternoon.
Is home ownership a goal of yours in 2023? Now is the time to make it happen! Grab a (virtual) drink with the area’s top Real Estate experts, learn all about the home buying process and on how you can get $1,500 towards your closing costs immediately!
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A lot has happened in the local market since the beginning of the pandemic. Sip on your drink of choice and learn from Northern Virginia, Arlington and Washingtonian Magazines top producing agents! We will discuss the latest market updates, the home buying process and rent vs. buy cost savings. Please RSVP by clicking here.
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Homebuying 101: Steps to Getting Pre-Approved
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4th of July Celebration & Fireworks
Treat yourself this Independence Day with a world-class, private 4th of July extravaganza at the Military Women’s Memorial – a premier National Capital Region site.
Great food, fun, and the best views of Washington DC’s spectacular fireworks display. Relax, enjoy,