This column is sponsored by BizLaunch, a division of Arlington Economic Development.
By Tara Palacios
It’s that time of the year!
Fall leaves mean the holiday season is nearly upon us. Is your business ready? Networking events, holiday parties, seasonal get togethers can all be overwhelming for anyone — much less a busy entrepreneur. The fall season also marks the end of the calendar year, and you’ll want to make sure you are taking advantage of any tax benefits that end December 31.
Your friends at BizLaunch have compiled a quick tip list to help you prepare for the 2019 holiday season.
Make an End of Year To Do List
Now. Today. While you still have time. I am a firm believer in to do lists. It is a great way to ensure you accomplish what you have set out to do. I keep a daily list and a long-term list to make sure I achieve goals. What are some outstanding items you are still working on that you need to have completed by the end of the year?
Meet with Your Accountant or CPA
Now. Today. While you still have time. There may be tax items or cost savings for your business that you can take advantage of before the end of the calendar year. Set up a time to meet in November before the holidays.
Create a Holiday Schedule for You and Your Team
Now. Today. Before everyone asks for the same days off. Be proactive and decide how you want to handle the federally scheduled days off, and if you want to officially close the office until the New Year.
Revisit 2019 Marketing Efforts
Now. Today. Always. Pre-holiday season is a great time to see how well you did with your marketing efforts throughout the year. Were you able to achieve your marketing goals by increasing sales? How did certain campaigns do overall? Once you ascertain and review your results what would you do differently in 2020? This effort will give you a jumpstart into being ahead of your competition in the New Year.
Do take advantage of all four tips. The holiday season is almost upon us; however, there is still time to be proactive. Also, don’t forget about potential marketing efforts this holiday season.
Save the date! Small Business Saturday is November 30. #ShopSmall #ShopLocal