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Small Biz Focus: #ShopSmall 10 Years Strong and Counting

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

By Alex Held, Small Business Manager, BizLaunch

While in its 10th year, Small Business Saturday, held on November 30, continues to be incorporated into many families’ holiday shopping traditions. In fact, in 2018 U.S. consumers reported spending an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday.

Additionally, 59% of small business owners report that Small Business Saturday contributes significantly to their holiday sales each year. With those numbers Small Business Saturday is BIG business for many of our small and independent retailers across the country and here in Arlington.

In Arlington, small business patrons can #shopsmall while entering for a chance to win prizes, find deals and discover unique local shops by participating in the shopping passport program coordinated by One More Page Books & More.

Shoppers can participate in the program by picking up a passport at any participating retailer; many of the retailers are also running deals and promotions on Small Business Saturday. In Arlington, the following retailers are participating in the passport program:

In addition to the passport program, shoppers looking to support small businesses in Arlington this holiday season and year round can leverage American Express’s Small Business finder. There shoppers can find any small business that accepts American Express right within their neighborhood.

Locally, BizLaunch offers numerous resources to support small businesses, but one that helps shoppers find small businesses while serving as an opportunity for businesses to receive FREE promotion is the BizLaunch Small Business Directory. Every small business in Arlington is welcome to upload their business listing with links to their website and logo to the directory, easily and most importantly for FREE. Additional resources for Small Business Saturday, including quick branding kits can be found online at American Express.

Programs like Small Business Saturday among others help keep local dollars within Arlington, representing the community’s character, while contributing to a vibrant business community making Arlington an ideal place to live, work and play.

Celebrando y apoyando negocios locales para más información visite BizLaunch en Español.

For more information about how BizLaunch supports small businesses visit www.bizlaunch.org.

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