Arlington, VA

With Christmas just around the corner, the Ballston Business Improvement District has gotten into the spirit with festive a “Gnome for the Holidays” campaign.

This week, if you spot a gnome across Ballston’s 25-block neighborhood, don’t run away: each day, the gnome will be giving away bags of gift cards to more than 30 of Ballston’s shops and restaurants.

Every day until Friday, the gnome — an actual person wearing a pointy hat, not a cherubic holiday decoration — will hide in two different areas, switching off in the morning and afternoon.

The BID’s Instagram stories will be posting clues on the gnome’s whereabouts — for example, this morning, the gnome was spotted poking around the Ballston Metro station. The BID encourages those who interact with the gnome to share their experience using the hashtag #BallstonIsGnomeForTheHolidays.

“It’s the most wonderful time of the year to activate our ‘life is full’ brand mantra in the form of ‘joy-full’ acts across the neighborhood,” said Ballston BID CEO Tina Leone.

“We envisioned this campaign in the spirit of giving as a grassroots way to engage the community and celebrate our home here in Ballston because there is truly no place like home for the holidays.”

Photo via Hope Wheeler/Ballston BID 

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