With Christmas just around the corner, the Ballston Business Improvement District has gotten into the spirit with festive a “Gnome for the Holidays” campaign.
This week, if you spot a gnome across Ballston’s 25-block neighborhood, don’t run away: each day, the gnome will be giving away bags of gift cards to more than 30 of Ballston’s shops and restaurants.
Every day until Friday, the gnome — an actual person wearing a pointy hat, not a cherubic holiday decoration — will hide in two different areas, switching off in the morning and afternoon.
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Our #Ballston #Gnome will be spreading a little #cheer around the neighborhood Dec 16th-20th. During that week, you can find our #holiday helper at various landmarks in Ballston handing out early presents to our favorite restaurants and retailers. Watch our stories and follow the event on Facebook for clues to where and when you'll find the gnome!
The BID’s Instagram stories will be posting clues on the gnome’s whereabouts — for example, this morning, the gnome was spotted poking around the Ballston Metro station. The BID encourages those who interact with the gnome to share their experience using the hashtag #BallstonIsGnomeForTheHolidays.
“It’s the most wonderful time of the year to activate our ‘life is full’ brand mantra in the form of ‘joy-full’ acts across the neighborhood,” said Ballston BID CEO Tina Leone.
“We envisioned this campaign in the spirit of giving as a grassroots way to engage the community and celebrate our home here in Ballston because there is truly no place like home for the holidays.”
Photo via Hope Wheeler/Ballston BID