This column is sponsored by BizLaunch, a division of Arlington Economic Development.
By Tara Palacios
Don’t miss your opportunity to learn from some of the regions most experienced business consultants!
Collectively the BizRefresh trainers represent over 100+ years of experience to address key topics impacting your business due to the effects of COVID-19 on the economy. Did we say the cost to attend the co-hort is free? Yes, this 8-week course is at no charge.
BizRefresh Session 1: Know Your Why
Rita Ricks has successfully led Virginia’s Scaling 4 Growth initiative which is an intensive executive-level training to help accelerate the growth of Virginia’s small businesses. Rita is experienced in leading businesses to success. In our first session, business coach Rita Ricks will help you get to your why, helping you develop a resilient vision, mission and strategy.
September 10 | 10-11:30 a.m.
BizRefresh Session 2: The Economist Viewpoint
Exclusive invitation to hear Anirban Basu, the nationally renowned Economist from Sage Policy Group. Mr. Basu will discuss the impact COVID-19 has had on the regional and national economy. Local businesses and organizations are invited to participate in this important discussion which will provide keen insight into our future economy as we begin to strategize during and post-COVID-19.
September 17 | 2-3:30 p.m.
BizRefresh Session 3: Demystifying Your Target Market
Greg Payne is the President and Principal Consultant at Emerging Market Enterprises. Greg is experienced in helping clients navigate private capital, acquisitions, client management and project execution. He has a passion to help small businesses and nonprofits grow and scale their businesses when facing challenges. Greg, will do a deep dive to help you better identify your target market, target customer and market size while also framing the competition.
September 24 | 10-11:30 a.m.
BizRefresh Session 4: Is Your Business on Brand?
Carla Uriona is the Chief Content Officer and Founder of Arlington-based Factor 3 Digital. Carla led the first design team at the Pew Charitable Trusts, where she helped Pew launch its first-ever data visualization products. Carla has spearheaded 360 rebranding projects, mentored writers on how to create for digital, and worked with many organizations transitioning from print to digital.
In this session, Carla Uriona, Founder Factor 3 Digital, will help businesses craft a powerful marketing message that not only matches their brand but also resonates with their target market.
October 1 | 10-11:30 a.m.
BizRefresh Session 5: Maximize Your Digital Presence
In this session, Carla Uriona, Founder Factor3 Digital, discusses how to develop a powerful digital marketing strategy building on lessons learned from the previous session ensuring your virtual storefront harmonizes with your brick and mortar store.
October 8 | 10-11:30 a.m.
BizRefresh Session 6: Back to Basics — COVID-19 Style
Carl Hairston is a 30-year Banking Executive in the D.C. metropolitan area. He has led innovative teams in the Mid-Atlantic to provide small businesses access to capital and financing opportunities. Carl is currently leading banking efforts at First Citizens Bank serving as their Area Director.
October 15 | 10-11:30 a.m.
BizRefresh Session 7: Business Sustainability Planning
Building upon lessons learned in the previous session, Carl Hairston Area Executive at First Citizens Bank, returns to discuss how to reassess your current business plan for resiliency and best practices in financial record keeping.
October 22 | 10-11:30 a.m.
BizRefresh Session 8: The Pitch of Your Perfection
In this session, acceleration guru Will Fuentes of the Maestro Group will discuss the art of perfecting your sales pitch during COVID-19. Information on sales trends and how best to communicate to close deals during the current health pandemic are key. Three participants will have the opportunity to present their pitch at the culmination of this final BizRefresh session.
October 29 | 10-11:30 a.m
Walk to Ballston and Clarendon Metro, shops, restaurants, parks, bikepath
Police are investigating a crash and a carjacking that might be linked. Arlington County police responded to a crash around 9:20 p.m. tonight (Thursday) on Route 1 at 12th Street…
Good Thursday evening, Arlington. Today we published articles that were read a total of 12587 times… so far. 📈 Top stories The following are the most-read articles for today —…
This past week saw 24 homes sold in Arlington. The least expensive condo, single-family home or townhouse sale over the past seven days was $264,000 while the most expensive was…
St. Charles offers a play-based curriculum in a welcoming, Christ-centered environment.
Our program focuses on socio-emotional development and kindergarten readiness through hands-on and engaging activities. Our programs offer different schedules ranging from 7:30 am-5:30 pm for students, ages 2-5. We feature a full-day Jr. kindergarten class for older 4’s/5’s. Our facility includes a full-sized gymnasium, school chapel, and library. All of our students enjoy music and physical education weekly. Children have an opportunity to participate in enrichment classes such as soccer, basketball, ballet, and science.
We offer Summer Camp with weekly themes and twice a week water play, including Fun Friday moon bounce. Please join us for our Open House Feb. 3 at 9:30 am and 11:00 am. Click here to sign-up.
For more information or to schedule a tour, visit us at www.stcharlesarlington.org or call (703) 527-0608.
If you are a lifelong learner over 50+ who wants to make new friends, power up your brain, and enjoy a wide-variety college-level courses, Encore Learning is for you. An Arlington based nonprofit, Encore Learning offers courses in the arts, theater, literature, history, technology and more. This semester we offer our most popular course, Global Hot Spots as well as 25 new courses. Courses are presented either online or in-person at George Mason University at Virginia Square and other Arlington locations.
Join the free presentation to learn about courses and meet the instructors. This is Encore Learning’s signature event to highlight the upcoming semester with brief presentations by each instructor.
The Spring Course Preview event is Thursday, February 2nd at 9:30 AM via Zoom:
The truth, your first pregnancy and new mom months are full of twists and turns, ups and downs, and lots of questions! None of us really know the best way to do it – we just figure it out, together…