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Small Biz Focus: BizRefresh — Igniting the Spark in Your Business

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

By Tara Palacios

Don’t miss your opportunity to learn from some of the regions most experienced business consultants!

Collectively the BizRefresh trainers represent over 100+ years of experience to address key topics impacting your business due to the effects of COVID-19 on the economy. Did we say the cost to attend the co-hort is free? Yes, this 8-week course is at no charge.

BizRefresh Session 1: Know Your Why

Rita Ricks has successfully led Virginia’s Scaling 4 Growth initiative which is an intensive executive-level training to help accelerate the growth of Virginia’s small businesses. Rita is experienced in leading businesses to success. In our first session, business coach Rita Ricks will help you get to your why, helping you develop a resilient vision, mission and strategy.

September 10 | 10-11:30 a.m.

BizRefresh Session 2: The Economist Viewpoint

Exclusive invitation to hear Anirban Basu, the nationally renowned Economist from Sage Policy Group. Mr. Basu will discuss the impact COVID-19 has had on the regional and national economy. Local businesses and organizations are invited to participate in this important discussion which will provide keen insight into our future economy as we begin to strategize during and post-COVID-19.

September 17 | 2-3:30 p.m.

BizRefresh Session 3: Demystifying Your Target Market

Greg Payne is the President and Principal Consultant at Emerging Market Enterprises. Greg is experienced in helping clients navigate private capital, acquisitions, client management and project execution. He has a passion to help small businesses and nonprofits grow and scale their businesses when facing challenges. Greg, will do a deep dive to help you better identify your target market, target customer and market size while also framing the competition.

September 24 | 10-11:30 a.m.

BizRefresh Session 4: Is Your Business on Brand?

Carla Uriona is the Chief Content Officer and Founder of Arlington-based Factor 3 Digital. Carla led the first design team at the Pew Charitable Trusts, where she helped Pew launch its first-ever data visualization products. Carla has spearheaded 360 rebranding projects, mentored writers on how to create for digital, and worked with many organizations transitioning from print to digital.

In this session, Carla Uriona, Founder Factor 3 Digital, will help businesses craft a powerful marketing message that not only matches their brand but also resonates with their target market.

October 1 | 10-11:30 a.m.

BizRefresh Session 5: Maximize Your Digital Presence

In this session, Carla Uriona, Founder Factor3 Digital, discusses how to develop a powerful digital marketing strategy building on lessons learned from the previous session ensuring your virtual storefront harmonizes with your brick and mortar store.

October 8 |  10-11:30 a.m.

BizRefresh Session 6: Back to Basics — COVID-19 Style

Carl Hairston is a 30-year Banking Executive in the D.C. metropolitan area. He has led innovative teams in the Mid-Atlantic to provide small businesses access to capital and financing opportunities. Carl is currently leading banking efforts at First Citizens Bank serving as their Area Director.

October 15 | 10-11:30 a.m.

BizRefresh Session 7: Business Sustainability Planning

Building upon lessons learned in the previous session, Carl Hairston Area Executive at First Citizens Bank, returns to discuss how to reassess your current business plan for resiliency and best practices in financial record keeping.

October 22 | 10-11:30 a.m.

BizRefresh Session 8: The Pitch of Your Perfection

In this session, acceleration guru Will Fuentes of the Maestro Group will discuss the art of perfecting your sales pitch during COVID-19. Information on sales trends and how best to communicate to close deals during the current health pandemic are key. Three participants will have the opportunity to present their pitch at the culmination of this final BizRefresh session.

October 29 | 10-11:30 a.m

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Do you struggle with anxiety, depression, stress, grief, trauma or anger? Are
you ready to make a change?

Lauren K. Nickum, LCSW, CSAC from Peaceful Mind Solutions is now taking new
clients for psychotherapy. Lauren has over 10 years of experience treating
mental health disorders and general life stress in adults and adolescents. For
more information visit
peacefulmindsolutions.com.

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As the summer winds down, it’s a great time to look forward to a creative fall! Art House 7 has a terrific selection of classes, for preschoolers to adults. Our fall session, starting September 6, offers painting, drawing, sculpture, collage, ceramics (including the wheel) and sewing. We have specialty classes such as Suminagashi, the ancient art of Japanese water marbling.

If you’re looking for a shorter commitment, we also have a full schedule of workshops, Art Nights, and Morning Art Socials. If you haven’t discovered Art House 7, please check us out! We offer classes throughout the year, taught by a range of fantastic teachers. You can buy art supplies next door. We’re near the Lee Harrison shopping center, and free parking is outside our door.

Art House 7
5537 Langston Blvd.Arlington VA 22207
https://arthouseseven.com/

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Rental Property Investing: Part One

Have you ever considered purchasing a rental property but weren’t sure where to start? This free webinar will go over the basics of how to invest in real estate, how to choose rental properties, and a market overview. Our Director

Standup Comedy Showcase Starring Todd Riley (Comedy Central)

A night of live standup comedy, with some of the best comedians from the DMV and beyond!

Todd Riley – Headliner

From the moment Todd Riley stepped onto that stage in 2008, he knew comedy is what he wanted to

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