A man collapsed at the Safeway store in Bluemont this morning and later died.

The man was in his 60s and collapsed near the pharmacy counter, according to initial reports. Medics reportedly performed CPR and rushed the man to nearby Virginia Hospital Center.

Arlington County police were on scene at the Safeway (5101 Wilson Blvd) around lunchtime today, investigating the man’s death. The death investigation is routine procedure after an incident like this and, according to a police spokeswoman, foul play is not currently suspected.

“At approximately 11:02 a.m. police were dispatched to the report of a cardiac arrest inside a business in the 5100 block of Wilson Boulevard,” said ACPD’s Ashley Savage. “Upon arrival, an adult male was located suffering from an apparent medical emergency. He was transported to an area hospital where he was pronounced deceased.”

“The Arlington County Police Department is conducting a death investigation,” Savage continued. “Based on the preliminary investigation, the death does not appear suspicious.”