After nearly three decades in business, local salon Illusions of Shirlington is closing its doors.
Owner Irma Wheeler said the business has struggled during the pandemic and recent lease negotiations with Village of Shirlington owner Federal Realty Investment Trust failed.
Illusions, located at 4033 Campbell Avenue, has been open for 28 years. Last May, ARLnow covered the salon’s reopening after a state-mandated closure at the outset of the pandemic.
“We’ve been very anxious and have been getting ready since the beginning of the shutdown,” Wheeler said at the time. “It’s been difficult to find supplies, even disinfectant. We have face shields and masks, and we’re taking the temperatures of clients and staff. We’re trying to take every precaution… it’s going to be difficult, but we’ll be ready.”
In a social media post last night, Wheeler said she made the difficult decision to close because it was “the only viable option.” Her Illusions of Georgetown salon in D.C. will remain open.
The full social media post is below.
To our loyal clients,
I wanted to personally let you know that I have made the very difficult decision to close Illusions of Shirlington – effective immediately.
As you know, our business has been severely impacted by Covid-19 and the restrictions imposed by lawmakers have made the last year a real struggle to say the least. In addition, I have been in lease negotiations with Federal Realty for the past year. I received their final proposal last week. After carefully reviewing the terms presented, closing the salon was the only viable option.
This was not an easy decision.
I can’t thank enough the many loyal customers and retailers that have supported me these past 28 years. You have become like family. That is why I want to tell you that you are all welcome to come to Illusions of Georgetown for your styling needs. We will be offering valet parking for the time being.
If you have an appointment within the next few weeks, your stylist will be getting in touch with you.
Keep us with us on our social media for updates.