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Small Business Focus: A ReLaunch Success Story

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

Since starting ReLaunch in March of this year, over 100 Arlington businesses have applied for the program.

ReLaunch is an initiative from BizLaunch, Arlington’s Small Business Assistance Center, broken into two segments: ReNew and ReVitalize. Through ReNew, businesses can gain assistance with enabling a website or e-commerce solution developed by Nub8 and powered by Amazon Web Services (AWS). With ReVitalize, companies can access free consulting services provided by Revby, an experienced small business consulting firm.

While many small businesses have leveraged the free consulting services through ReLaunch, we wanted to take this opportunity to highlight some of the businesses that received help in upgrading their website or were able to launch a brand-new site with the help of Nub8 and AWS.

Jane Franklin Dance

Jane Franklin website before ReLaunch in April 2021 (via Wayback Machine Internet Archive)

Like many cultural non-profits, the health restrictions forced Jane Franklin Dance to pivot back in March 2020. Thus, Jane Franklin Dance began offering performances, summer camps and classes digitally through Zoom.

“After the past 16 months of virtual programming, it’s a great time for us to sport a new look (website) to highlight in-person experiences for young campers, general audiences and movers of all ages,” said Jane Franklin, artistic director and founder of Jane Franklin Dance. “The website now has a more fluid and dynamic look, plus we have the background tools to adapt as necessary. Thanks to AED, AWS and Nub8 for developing the ReLaunch initiative and for help updating our website.”

Check out their new website to see a list of their upcoming performances, classes and summer camps.

Rincome Thai Cuisine

Rincome Thai Cuisine website before ReLaunch in March 2021 (via Wayback Machine Internet Archive)

Rincome Thai Cuisine has been a staple of Columbia Pike for the past 36 years, long before the internet age. When many businesses began developing websites, the founder of Rincome Thai, Mihee Pansiri, wanted to market her business online and solicited help from a friend who created her initial website using Dreamweaver. Unfortunately, as time progressed, her initial website began looking dated and wasn’t optimized to be viewed on mobile devices.

About two years ago, Caviar, a food delivery service, reached out with an offer to upgrade her existing website.

“It was a nice website, but it was a benefit only to them,” said Pansiri at a recent webinar, Techtify Your Business. “It had some pictures and prices, but there was nothing about my restaurant and directed customers to order through their delivery service. When I got selected for ReLaunch, I was very grateful, and the Nub8 team was extremely patient with me in helping to launch my new site. Now we have a brand-new website that tells the story of my restaurant, and customers can navigate very easily.”

Check out Rincome’s new website developed by Nub8 and AWS to learn more about them and see their menu.

If your small business needs help with website upgrades, or maybe you’d like to utilize the complimentary business consulting services, visit www.relaunch.business and apply for these free resources today.

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