(Updated, Nov. 9) The Pentagon City mall is getting a little sweeter with the opening of Swiss chocolate shop Läderach.
The large Swiss chocolate retailer is expanding to 30 new U.S. locations, many of which are specifically at Simon shopping centers, including the Fashion Centre at Pentagon City.
Läderach is replacing the Godiva store that closed earlier this year, part of an asset purchase agreement that saw them assume the leases of more than 30 Godiva locations across the country. The shop is on the mall’s first level, next to the Ann Taylor.
It had a soft opening last month, a Läderach spokesperson confirms to ARLnow.
The Arlington location is the second in the region. In February, Läderach opened a shop at Union Station in D.C. with a “self-serve carousel.” The Pentagon City mall shop does not have a carousel.
This is all part of the company’s “westward expansion… to meet the growing demand for premium fresh chocolate in the area that we’ve also seen through e-commerce.”
Nonetheless, there’s going to be lots of sweet, sweet chocolate.
“For chocolate lovers, this store is all about the chocolate experience! It offers more than 85 varieties of premium fresh chocolate shipped directly from Switzerland, including its famous FrischSchoggi (fresh chocolate in Swiss German) counter which includes more than 20 varieties of chocolate bark,” says a press release. “All chocolate is made from bean-to-bar in-house and shipped directly to the store guaranteeing its quality and freshness, which is second to none.”
Operating since 1962, Läderach is family-owned and until recently only had stores in Switzerland. Elias Läderach is one of the heirs to this chocolate fortune and was named World Chocolate Master in 2018 for his “lightning-fast technique, perfectionist attitude and flawless execution.”
The chocolate store is one of a number of new shops and eateries at the mall on S. Hayes Street. There’s now a Levi’s store, Mediterranean restaurant Sante, and a Day & Night Cereal Bar that specializes in milkshakes and cereal, among others.
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