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Small Business Focus: Small Business Saturday

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

Since its founding in 2010 by American Express, Small Business Saturday has encouraged thousands of shoppers from across the country to shop small and support local businesses.

With many small businesses still navigating through the challenges of COVID-19, now more than ever small businesses need your support this holiday shopping season. This year Small Business Saturday will take place on November 27, and shoppers from the DMV have a unique opportunity to discover local businesses by shopping small.

Since its founding in 2011, One More Page Books has consistently leveraged the marketing efforts surrounding Small Business Saturday. In fact, One More Page Books welcomed President Barack Obama along with his daughters, Sasha and Malia, on Small Business Saturday in 2012.

Thanks to One More Page Books, Arlington shoppers will have the opportunity to participate in a passport program encouraging shoppers to shop local this holiday season. Additionally, through the passport program, shoppers have the chance to win prizes and find deals, all while supporting our community’s vitality in keeping dollars local.

Interested shoppers can pick up a passport at any participating business, which can be found online. Many local businesses are running specials on Small Business Saturday.

To be eligible to win one of three Grand Prize baskets, shoppers need to collect at least five stamps from the participating businesses. Once completed, the completed passports can be returned to One More Page Books or left at the last participating business shoppers visit.

Winners of the baskets will be randomly drawn from all completed passports on November 28 at 3 p.m. at One More Page Books and notified via e-mail.

If you’re a small business owner wanting to capitalize on Small Business Saturday, American Express has developed customizable Small Business Saturday graphics. Furthermore, American Express has made it even easier to find local businesses near you to shop small through their Shop Small Map.

The BizLaunch team hopes you have a safe and wonderful Thanksgiving Holiday and hope you support our community by shopping small on Small Business Saturday on November 27.

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