E60 Fitness, a popular group fitness program founded by Northern Virginia native, Doug Frantzen, has plans to expand across the DMV and beyond under new ownership. Stoneybrooke Capital, a local family-owned investment group has acquired E60 Fitness.
E60 Fitness currently has two locations in Northern Virginia — one in the Rosslyn neighborhood of Arlington that has been in operation since 2017, and another in West Alexandria that opened in 2020. In a short time, E60 Fitness racked up accolades including taking the #1 spot on ClassPass’s “Top Fitness Classes” in Arlington and Alexandria.
The Masiello family, owners of Stoneybrooke Capital, saw the immense potential in the brand and have acquired the company with plans to expand the business to assist people to improve and sustain their health and fitness. The Masiellos plan to keep the existing E60 Fitness facilities operating as they do now, continuing E60’s top-rated all-in-one workout program, Elevate 60.
Doug Frantzen will remain involved in the future growth of the brand. When Curt II, of Stoneybrooke Capital, identified this opportunity, he immediately realized the value of the E60 approach, “The pandemic has underscored the importance of routine exercise and a healthy lifestyle to help mitigate the effects of COVID-19, as well as other potential health concerns.”
You can check out E60Fitness.com where you can redeem a free 7-day trial and follow @e60fitness on Instagram.