This column is sponsored by BizLaunch, a division of Arlington Economic Development.
A hairstyle helps people look fashionable, but it is also used to self-identify. Whether short, long, curly, or straight, people have found ways to use hairstyles to represent themselves and convey their personalities.
Due to COVID-19, many people let their hair grow. They were working from home, barbershops were closed, and most had no experience in cutting hair.
Those concerns and the resulting lack of customers hit small businesses like Lyon Park Barber Shop especially hard. Owner Janeth Gonzales decided to look for resources to help her achieve a new market and gain more customers. As a result, she heard about BizLaunch and applied for one of its programs, ReLaunch. The ReLaunch program has helped businesses like Gonzales’ reach new customers, create new marketing strategies and branding, digital presence, strategic planning, create a website and more.
“BizLaunch has provided me with tools and information to develop and improve my business. Also, the constant communication and assistance they offer have helped me to be aware of more opportunities for my business,” Gonzales said.
If your business is going through the same struggles as Lyon Park Salon, ReLaunch brings you the opportunity to understand better how to operate and recreate your business structure, obtain a website and more. In addition to this, your small business will grow and reach a new target market through one-on-one counseling.
As for Lyon Park Barber Shop, BizLaunch helped increase the customer flow through marketing and promotion. Now that she has completed the ReLaunch program, Gonzales’ customer flow and digital presence have improved.
If you would like to obtain the same benefits and advantages Janeth did, visit www.BizLaunch.org and apply today.
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Good Tuesday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
The Arlington Sports Hall of Fame is extremely pleased to announce that our 2023 Annual Induction Dinner, again in partnership with the Better Sports Club of Arlington, will be held on Wednesday, Oct. 11, at the Knights of Columbus, located at 5115 Little Falls Road, Arlington, Va.
Our dinner will pay tribute to all the honored members of the Hall of Fame and will induct the following six new Class of 2023 inductees, joining the 62 athletes, coaches and contributors who have been inducted into ASHOF since its founding in 1958:
Noel Deskins (Yorktown Class of ’79): Track & Field record-holder & Athlete of the Year at YHS and JMU
Eric Metcalf (O’Connell Class of ’85): Star NFL running back, football and track & field record-holder and Hall of Famer at both O’Connell and the University of Texas
Opening night in Ballston, thanks to a partnership with Marymount University will feature renowned soprano Sharon Christman singing songs of Franz Schubert, Leonard Bernstein, Fanny Mendelssohn, Richard Strauss and some thrilling instrumental music.
But that’s not all! Get ready to