Small Business Focus: Lyon Park Barber Shop

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

A hairstyle helps people look fashionable, but it is also used to self-identify. Whether short, long, curly, or straight, people have found ways to use hairstyles to represent themselves and convey their personalities.

Due to COVID-19, many people let their hair grow. They were working from home, barbershops were closed, and most had no experience in cutting hair.

Those concerns and the resulting lack of customers hit small businesses like Lyon Park Barber Shop especially hard. Owner Janeth Gonzales decided to look for resources to help her achieve a new market and gain more customers. As a result, she heard about BizLaunch and applied for one of its programs, ReLaunch. The ReLaunch program has helped businesses like Gonzales’ reach new customers, create new marketing strategies and branding, digital presence, strategic planning, create a website and more.

“BizLaunch has provided me with tools and information to develop and improve my business. Also, the constant communication and assistance they offer have helped me to be aware of more opportunities for my business,” Gonzales said.

If your business is going through the same struggles as Lyon Park Salon, ReLaunch brings you the opportunity to understand better how to operate and recreate your business structure, obtain a website and more. In addition to this, your small business will grow and reach a new target market through one-on-one counseling.

As for Lyon Park Barber Shop, BizLaunch helped increase the customer flow through marketing and promotion. Now that she has completed the ReLaunch program, Gonzales’ customer flow and digital presence have improved.

If you would like to obtain the same benefits and advantages Janeth did, visit www.BizLaunch.org and apply today.