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A sneaker restoration business and a customized hoodie retailer are now open in Pentagon City

The growing cadre of tech employees working in Pentagon City and Crystal City now have new places to go for their sneakers and hoodies.

Two new stores recently opened at Fashion Centre at Pentagon City mall on S. Hayes Street. SneakerMat is on the second level near Nordstrom and specializes in sneaker cleaning, restoration, and repair. It also has a collection of footwear for purchase.

The shop is local to the D.C. area and independently-owned, with its only other location in Hyattsville, Maryland.

“I became very proficient in shoe care and restorations [because] of a passion to always keep my shoes clean,” Nathan Hawkins, the shop’s co-owner, wrote on its website. “Growing up there were times I had to wear the same shoes an entire school year; so making sure my shoes were clean and could last was very important to me.”

Custom World, located next to the GameStop on the mall’s food court and Metro level, is a customized hoodie and t-shirt retailer. The store claims that it can “customize everything in 15 minutes” — something, presumably, that fast-moving startups may appreciate.

The stores join other recently-opened retailers at the Fashion Centre, including Rihanna’s lingerie brand Savage X Fenty. Back in September, a cereal bar, a Levi’s store, a furniture store, and an LA-based luxury goods seller all set up shop there.

The mall, popular with local shoppers as well as out-of-town tourists, is located only a block from Amazon’s under-construction HQ2.

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