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Arlington-based entrepreneur Elodie Cally will be in New York this week showcasing her clean, sustainably made products at a trade show focused on non-toxic beauty brands.
Cally will be displaying the cleansing balm, serum and men’s aftershave from her brand, Elodie’s Naturals, at Adit Live, which connects makers like Cally with retailers as big as Costco and Saks Fifth Avenue.
The chance to network with household-name retailers is a big opportunity for Cally, who currently sells her wares at Virginia Mercantile in Clifton, Slow Down Market in D.C., Atlas Bodyworks in Falls Church and Pura Piel Skincare Studio in Annandale. Her eventual goal is to sell through third-party platforms that focus on sustainable products, such as Credo.
Cally started Elodie’s Naturals in response to the need for clean, non-toxic skincare in the United States, getting her start by running camps teaching children how to make organic skincare. Now, she offers classes to kids and adults as well as ready-made products, which she began developing in the last two to three years.
A French lab has tested all her products to ensure they meet standards for products sold in France. It is a high standard high in her home country, where people talk of le bombe toxique when discussing the list of chemicals and hormone disruptors in everyday products — from skincare to furniture glue to cleaning supplies.
In America, by contrast, skincare brands are not similarly regulated or have as stringent product testing requirements.
“When you put a product on the market, there’s no regulation in the U.S.,” she said. “In France, you need to go through so much testing.”
That is starting to change, however. She is starting to see a shift among her American customers, who are beginning to care more about what goes into their products and the packaging they come in.
“People want to know it’s healthy for them and good for the planet,” she said. “It’s a good trend, I love it.”
She notes that her customers 50 and older frequently request details about ingredients, as they want to know what they’re putting in their bodies.
That may be plum oil, shipped directly to her door from France, but it won’t be the more than 2,000 ingredients banned in Europe, of which most are permitted in the U.S.
“The less you use, the better (the product) is,” Cally said.
Her younger customers, meanwhile, are attracted to the sustainability of the packaging. Many send their used products back to her or by way of the stores where she sells her products.
“Almost every week, I have a bag on front of my porch from people giving back to me the containers so I can recycle them,” Cally said.
She says her minimal ingredient list and sustainable packaging will be points in her favor at Adit Live. The retail expert assigned to Elodie’s Naturals by Adit Live told Cally the brand will stand out among other clean skincare businesses attending the show, where she hopes to land a contract with a retailer as well as press from attending magazines, including Glamour and Elle.
For Cally, going to New York City culminates months of work.
“It’s challenging to be honest, it’s been a year and a half to make this product,” she said. “Not only developing a formula but also the manufacturing process — it’s very difficult, very technical.”
Good Wednesday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
After a 2-year search for new digs, Arlington Independent Media is on the cusp of moving from its long-time headquarters in Clarendon.
Former Arlington Commonwealth’s Attorney Theo Stamos is taking a top job in the Virginia Attorney General’s Office. Stamos lost her reelection bid in 2019, defeated in the Democratic primary by…
Sometime next year, three residential streets in Arlington without sidewalks could get upgrades to allow for safer pedestrian and cyclist use. To help address demonstrated safety and access issues on…
About Latinas Leading Tomorrow (LLT): Latinas Leading Tomorrow is a dynamic 501(c)(3) nonprofit organization dedicated to empowering young Latina women through education, mentorship, and leadership development. We are committed to fostering a community of future leaders who will make a significant impact to the community.
Job Description: We are seeking a passionate and dedicated Part-time Executive Director to lead our organization into its next phase of growth and impact. The ideal candidate will be a visionary leader who can oversee day-to-day operations, drive fundraising efforts, and cultivate relationships with stakeholders. This is a 1099 position; Remote position with ability to attend DMV events; 8-10 hours a week; $35-40/per hour.
Oversee program operations, including educational and community initiatives.
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Lead fundraising efforts in partnership with the Board Members.
Cultivate relationships with community partners, schools, educators, and donors.
Demonstrate strong leadership skills, fostering a positive organizational culture.
Communicate effectively with diverse stakeholders and make compelling public presentations.
Promote inclusivity and collaboration throughout the organization.
Children’s Weekday Program (CWP) is a non-profit preschool rooted in a play-based philosophy. We focus on developing a love of learning and exploration, cooperation, empathy, and independence.
Our caring and experienced educators create opportunities for children 16 months to 5 years old to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences.
Initially established more than 50 years ago in South Arlington, CWP continues to be a lauded program in the Northern Virginia area. We are extremely proud to have been recognized as a Best Preschool in Northern Virginia Magazine for the last 4 years.
Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!
Holiday Art Show featuring artists: Peter Fitzgerald, Claire Plante, Alanna Rivera, and Suzy Scollon. At the Barcroft Community House, 800 South Buchanan St., Arlington, VA. Dec. 8 from, 2 PM to 8 PM and Dec. 9 from 10 AM to