Join Club

Small Business Focus: A case study

Reena Bawa, Founder of Beauty Fair Hairstylists

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

By Alex Held

Relocating a small business to a new space is a significant undertaking that presents many challenges. Moving to a different location can be a daunting task for small businesses, whether due to expansion, cost considerations or changes in the business landscape.

When Reena Bawa, Founder of Beauty Fair Hairstylists, learned she needed to find a new location after running her Columbia Pike business at the same location for more than 35 years, the process seemed daunting. Luckily, she had BizLaunch to help her find a new space for her business.

First and foremost, finding a suitable space that meets the needs of the business can be a significant hurdle. Generally, this process can take one to three years. In Arlington, particularly along Columbia Pike, vacant retail space can be hard to find, and with low supply, rents are rising. Currently, the retail vacancy rate along Columbia Pike is 2.8%. This challenge can be further amplified if a client is looking for industrial space, which according to CoStar has a 0.8% vacancy rate in Arlington.

In Beauty Fair Hairstylists’ case, Bawa was already about double the industry average (about 17% of sales) for rent and was facing yet another increase in the current space. However, Bawaknew she wanted to remain close to her customer base along Columbia Pike and for the space to be easily accessible.

Through ReLaunch, Beauty Fair was able to leverage Revby’s expertise in analyzing different options, such as purchasing a space, leasing another space or remaining at the existing location with a rent increase. However, with the cost of acquisition, build-out and rent rising, none of those options made financial sense nor aligned with Bawa’s goals. Thus, she decided to rent out space within an existing hair salon. Such an arrangement is commonly referred to in the industry as booth rent.

Once it was clear which direction Bawa wanted to go, the BizLaunch team identified several booth rent opportunities throughout Arlington. Finally, Bawa settled on her new location inside Samaris Hair Salon at 38 S. Glebe Road.

With the location selected, the logistical challenges of the move itself came into play. Small businesses must plan and coordinate the physical relocation of equipment, inventory, and furniture, which can be complex and disruptive to daily operations. In Bawa’s case, since she would rent space from an existing salon, much of her equipment was no longer needed, forcing her to liquidate or store equipment.

Additionally, BizLaunch supported Beauty Fair through the move, helping her update her address and apply for a partial Certificate of Occupancy for her new space while also being supportive in the transition. In this case, Bawa had been in her location for more than three decades and was understandably attached to the location. It was part of her business identity, and it was important not to lose that identity.

Another significant challenge is notifying customers, clients, and suppliers about the relocation. Small businesses rely heavily on their existing networks, and a move can disrupt established relationships. Communicating the new address and contact information is crucial to maintaining strong connections and minimizing any potential loss of business.

Thankfully Revby was able to help develop collateral material such as fliers and business cards with the new address and update the website and Google My Business page, letting customers know of the change. Additionally, the Revby team was able to assist in extracting customers’ information from the owner’s phone into a spreadsheet, easily accessible in one place.

“While the adjustment has been hard, I’m grateful for the resources Arlington has provided my business as well as the support from my customers and colleagues within Samaris Hair Salon,” says Bawa.

For businesses facing a relocation decision, reach out to BizLaunch as early as possible, as finding a suitable space for your business can take some time. Schedule some time with one of our experts today. For more information about BizLaunch, visit

Recent Stories

A man was shot early this morning in Clarendon and police are still looking for the suspect. The shooting happened around 2 a.m. at a parking lot along N. Highland…

Good Friday evening, Arlington. Today we published articles that were read a total of 5266 times… so far. 📈 Top stories The following are the most-read articles for today —…

A water rescue operation is underway along Four Mile Run after reports of a drunk man falling down an embankment. The incident happened shortly before 4 p.m. behind the Virginia…

With the Yellow Line bridge and tunnel work complete, Metro is upping service on the line. Starting Sunday, Yellow Line trains will arrive every eight minutes all day, the transit…

Join MoCA Arlington Summer Camps at Marymount University and learn the fundamentals of handbuilding, throwing on a wheel, glazing, and much more. In this two-week course, students will explore hand building techniques, wheel throwing, and strengthen ideas that exemplify individual artist expression guided by professional working artists. Students of all skill levels are welcome!

Visit MoCA Arlington’s Website here and the registration page to secure your space today!

Submit your own Announcement here.

Please join us on Saturday, June 3, from 2 to 4 pm for the Glencarlyn Home Tour in Arlington’s historic Glencarlyn neighborhood.  Among the featured homes will be a sparkling new home by A&N Builders at 5604-4th St. South. The inviting front porch opens to a light-filled space featuring high ceiling, wood floors, gas fireplace,  Pella windows, Shrock cabinets, Quartz countertop, and JennAir appliances.  Doors from the family room open to a large covered porch with a few steps to the level, landscaped rear yard.  Upstairs, there are four bedrooms, three bathrooms, laundry room, and linen storage.  The big lower level has a rec room, gym space, and a fifth bedroom and bathroom plus even more storage.  After leaving the home, stroll to the Ball-Sellers home, the oldest residence in Arlington, the community gardens at the library, Carlin Hall, and the 94 acre Glencarlyn Park. A lovely way to while away a late spring afternoon.

Submit your own Announcement here.

Homebuying 101: Steps to Getting Pre-Approved

Are you ready to jump into homeownership or started considering it but don’t know where to start? Financial preparation is key when thinking about purchasing your first home and the first step to getting pre-approved.

Join ACFCU’s mortgage loan officers

4th of July Celebration & Fireworks

Treat yourself this Independence Day with a world-class, private 4th of July extravaganza at the Military Women’s Memorial – a premier National Capital Region site.

Great food, fun, and the best views of Washington DC’s spectacular fireworks display. Relax, enjoy,


Subscribe to our mailing list