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Small Business Focus: Let’s talk about e-mail

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

While small business owners communicate with their customers and stakeholders in numerous ways, e-mail continues to be a popular communication method. Thus, it’s essential that your e-mail is secure and represents your business well.

Since its inception in 2002, BizLaunch has helped over 80,000 clients start, grow or scale their businesses. Often, communicating with clients via e-mail using an address such as [email protected]. While there is nothing wrong to use a free e-mail service for personal use, you should think of your e-mail as your business card, and it should match your website domain, for example [email protected].

Let’s face it, anyone can use Gmail, AOL or Yahoo, and that’s the problem. By using a more generic e-mail, you’re missing the opportunity to add credibility and to personalize to your business. Additionally, these free e-mail providers aren’t necessarily free; remember those terms and conditions you agreed to but didn’t read?

For companies to provide free e-mail service, many sell these e-mails causing many small business owners to receive an enormous amount of spam, possibly missing essential messages from prospective clients, updates on grant applications and other important communication sent via e-mail. Additionally, since anyone can purchase these e-mails, small businesses are targets for phishing attacks putting vital information at risk.

The good news is that creating a customized e-mail is very affordable and straightforward. At BizLaunch, we like the easy button, and there are two simple ways businesses can easily customize their e-mail domain.

Arlington small business owners can apply for our ReLaunch program, and our tech experts at Nub8 can create a customized e-mail domain for your business. Many clients have already received this as part of their project scope with Nub8.

Businesses can quickly and affordably get a customized e-mail through Google Workspaces or Microsoft 365 if you prefer to do this yourself. Both services make it easy for clients to set up a customized e-mail, and data is stored securely in the cloud — able to be accessed on any internet-connected device.

The first step in securing your customized e-mail is purchasing a domain name. There are numerous places businesses can buy domains; however, since your business domain is essentially your digital billboard, here are some tips for selecting a domain name from our partner, Score.

While e-mail continues to be widely used, it’s essential that your e-mail address represents your business well and is secure. For support getting a customized e-mail contact your BizLaunch advisor today.

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Job Description: We are seeking a passionate and dedicated Part-time Executive Director to lead our organization into its next phase of growth and impact. The ideal candidate will be a visionary leader who can oversee day-to-day operations, drive fundraising efforts, and cultivate relationships with stakeholders. This is a 1099 position; Remote position with ability to attend DMV events; 8-10 hours a week; $35-40/per hour.

Key Responsibilities:

Oversee program operations, including educational and community initiatives.
Ensure compliance with legal and regulatory requirements, maintaining trust and accountability.
Develop and execute a strategic vision aligned with our mission and values.
Lead fundraising efforts in partnership with the Board Members.
Cultivate relationships with community partners, schools, educators, and donors.
Demonstrate strong leadership skills, fostering a positive organizational culture.
Communicate effectively with diverse stakeholders and make compelling public presentations.
Promote inclusivity and collaboration throughout the organization.

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Submit your own Announcement here.

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Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!

Read More

Submit your own Announcement here.

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Standup Comedy Starring Casey James Salengo (Comedy Central, Jimmy Kimmel Live)

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Headliner: Casey James Salengo

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