Kamarin “Kami” Kraft leads the marketing of Mayhood’s luxury residential projects on behalf of real estate developer clients. This includes consulting, business development, demographic studies, architectural and design input, market research, naming and positioning, branding, developing sales strategy with implementation, facilitating financial, legal and management communication, as well as managing sales professionals- some of the best in the industry. Kamarin has been with Mayhood for over 20 years and holds a Bachelor of Science in Marketing Management from Virginia Tech and a Masters of Business Administration from University of Maryland Smith School of Business. She is also a licensed real estate broker in Maryland, Washington DC, and Virginia.
Welcome to Kami’s Korner, where we’ll take a deep dive into Arlington’s condominium market by focusing on what’s coming next. From emerging developments to shifting trends, this space will spotlight the opportunities and insights shaping the future of condo living in Arlington.
What defines luxury in housing? It’s perhaps the most overused word in the English language. I recently saw a sign for “Affordable Luxury Apartments” and smiled to myself. Arlington, particularly Rosslyn, with communities like Turnberry Tower, Pierce, and Gaslight Square, has achieved critical mass in luxury condominium options. The condo market in Arlington continues to get better, consumers demand more thoughtful design, and local product becomes more desirable. For new condominiums, luxury is really made up of two factors: price point of the offering (a reflection of location, unit finishes and quality of plan), and condo fees (amenities, level of service.)
Pricing is predominantly set by the location. A majority of value is determined by neighborhood desirability, socio-economics of its residents, quality of schools, convenience to employment, retail, transit, market factors, and social centers. Arlington has all of these in spades!