It started on Thursday night with numerous police vehicles zooming into Clarendon with sirens blaring. Drivers pulled over and pedestrians stopped in their tracks. Suddenly, revelers were met with a most unusual sight — a superhero in a cape and leotard emerging from the Chooser Cruiser. Arlington, meet Soberman.
While his getup produced many laughs, Soberman’s message was serious: don’t drink and drive. Speaking through a police car loudspeaker, Soberman told everyone to have fun and enjoy their adult beverages, but to make a smart choice when trying to get home by using a designated driver, taxi, public transportation or by walking.
Soberman’s appearance was coordinated by the Arlington County Police Department and the Washington Regional Alcohol Program (WRAP). Attendees were reminded of WRAP’s free holiday taxi service through SoberRide, which runs through New Year’s Day.
WRAP President Kurt Erickson said this is a bit of a different tactic for getting people not to drink and drive. The idea is all about engaging people in a fun way to get Soberman’s message to sink in.
“The message for the rest of the year is that police have stepped up to apprehend drunk drivers. But this message is not about that. This message is hey, celebrate responsibly,” said Erickson. “It’s extremely well received. It’s just a little bit of a different message.”
Soberman repeatedly said that people should enjoy the holiday cheer and they don’t necessarily need to stop drinking, they just should be responsible after drinking. He said his mission is “not to be a buzz kill, only to make sure the buzz doesn’t hit the road.”
Drinkers and non-drinkers alike gathered around Soberman to chat with him and to pose for photos. Passengers leaned out of passing cars to snap pictures and people who spotted the commotion came out of buildings to get a better glimpse. Soberman yelled across Wilson Blvd to a number of drinkers who had just stepped out of bars and began cheering. He waved them over to his spot in front of Whitlow’s.
“Partiers of Clarendon, come over here! Soberman wants to talk to you about how you’re getting home!” he said. “You can win prizes!”
The anti-drunk driving superhero approached one man emerging from a bar and said, “Hello, Arlington partier. I am Soberman.” The bar patron promptly replied, “I am Drunkman.” Soberman congratulated the man for having fun and asked the all-important question,”Drunkman, how are you getting home tonight?”
Like all those who were able to prove they had a safe and sober ride home, the man received a Starbucks gift card from Soberman for making a wise choice. The man flashed a Metro card and said he had no intention of getting behind the wheel.
Soberman especially encouraged folks in Clarendon to use social media to spread the word about staying sober while driving. Those who took the message to Twitter have a chance to win a John Wall or Alex Ovechkin bobblehead.
Part of the campaign is to get drinkers to plan ahead instead of trying to come up with a way to get home once they are already impaired.
“People just need to plan ahead, but they often don’t,” Erickson said. “Leaving the bar is not the time to make an exit strategy. If you’re able to plan an evening out, you should be able to plan a safe way home.”
Soberman first appeared at the end of August but has been particularly active during the holiday season.
“My mission is to prevent drunk driving before it starts,” said Soberman. “Any way you get home safe after having adult beverages — by designated driver or bus or Metro or cab — is the safe and sober choice.”