Yesterday we linked to a couple of great videos that gave viewers a behind-the-scenes look at two Columbia Pike restaurants. The videos were produced by the Arlington Virginia Network, the county-run television channel.
AVN’s production values are impeccable. It’s remarkable that the county is producing interesting community video content that could be mistaken for a Food Network show or a local news broadcast.
But it’s a bit discouraging that, before we linked to them, the two videos had barely 100 views between them on YouTube. It begs the question: is there a better way to promote AVN online?
While it’s virtually impossible to know how many people watch AVN shows on the county’s cable channel (channel 25 on Comcast and channel 40 on Verizon), AVN videos get about 50,000 views per year online (UPDATE: AVN Executive Producer Rob Farr says their online views have grown dramatically since the county estimate cited here — see his response in the comments section). Given the office’s budget of about $557,000 this year (according to the county manager’s proposed budget), that’s more than $10 spent per online view.
How can the county better promote AVN online? A Facebook and a Twitter account would help. As would a standalone domain name for the AVN website. What are your thoughts? (In addition to the comments section, feel free to contribute to the discussion on our Facebook page).
Recent Stories
Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
An explosives detection K-9 celebrated his retirement at Reagan National Airport today. Messi, an 8-year-old yellow lab, was feted this morning in the historic Terminal 1 lobby with a surprise…
Walk to Lee Heights shops from 1930s Tudor on beautiful terraced lot
Arlington’s response team for people in mental health and substance use crises is on track for a substantial buildout. An additional $478,286 in federal funds would allow Arlington to hire…
For Immediate Release
Progress for All Announces Inaugural Black Men Vote Virtual Town Hall
Date: April 19, 2024
Contact: Marc M. M. Peters
The Award is available to recent high school graduates and non-traditional students (see the application for more details). Each recipient may be awarded up to $20,000. Applicants are required to submit an online application form as well as a short video application.
The applicant must be an Arlington resident pursuing a career or technical education accredited program, within a high-growth career, that will be completed within two years.
The careers and programs include, but are not limited to:
-
Audio, Video, and Sound Engineering Technicians
-
Broadcast Technicians
-
Commercial Drivers
-
Culinary Arts
-
Early Childcare Education
-
Healthcare
-
Information Technology and Computer Science
-
Manufacturing and Skilled Trades (including welding, auto and aviation mechanics and technicians)
-
Public Safety
ACFCU’s Free Homebuying 101 Webinar: Steps to Getting Pre-Approved
Are you ready to jump into homeownership, or have you started considering it but don’t know where to start?
Financial preparation is key when thinking about purchasing your first home and the first step to getting pre-approved. Join ACFCU for
Sweeney Todd
A victim of a gross injustice that robbed him of his wife and child, Sweeney Todd sets about exacting a terrible revenge on society.
