Quick Note on Political Ads

by ARLnow.com October 13, 2010 at 4:51 am 1,963 15 Comments

You may have noticed some political ads on ARLnow.com over the past couple of days. Those ads have appeared in spaces that are filled by Google AdSense, an advertising network. We do not control the ads that appear in those spaces.

Starting today, however, you will see a political ad that was sold directly by ARLnow.com. Here are some quick facts about political advertising on ARLnow.com:

  • We don’t actively solicit political advertising
  • We charge all political ads the same rate as commercial businesses
  • Political ads are placed in the same rotation as ads for commercial businesses
  • We don’t pick and choose between candidates — any local candidate or cause is welcome to advertise on the site
  • Just because we sold an ad to a candidate’s campaign does not mean we will in any way alter our coverage of the candidate or the candidate’s opponents. Our integrity and reputation for fairness are much more valuable than a three-week ad buy.

Please feel free to spread any advertising-related conspiracy theories in the comments section.

  • Jason S

    The folks running this site are a class act.

  • el fat kid

    no worries. hope you’re making at least some $ of this site. you/whomever is involved obviously puts a good amount of effort into it.

    my only concern is that Murray’s google ad looks like it was made by a 3rd grader. does Murray employ child laborers?

    • rob42

      those children are taking are jerbs

  • SoArlRes

    I agree with the others. ArlNow has been professional in all respects.

  • Let’s Be Free

    Advertisng and promotion are important elements of good old free market capitalism. Go for it!

    With all the coverage you give the local restaraunt scene I would encourage the more of the local eateries to send some of their lucre your way — would be mutually beneficial.

  • Eslater

    I run AdBlock in Firefox and Chrome, so I don’t see any of your ads regardless.

    • KyleH

      AdBlock allows you to set up exceptions for trusted/approved sites; those sites then get to count the impressions for serving you those ads and make some money for doing so.

      Not judging, but if you approve of and utilize a site that doesn’t charge you anything and want to support it financially, consider adding an exception for them.

    • Lou

      Yeah really. This site has ads?

  • PikeHoo

    Everybody’s got to eat.

  • NorthAdams

    You have done a great job. Thank you.
    If I see ads recruiting new Board Member lapdogs, then I’ll be concerned.

  • DT

    Distancing yourself from Mark Kelly, huh?

  • Dan

    What algorithm is being used to determine whether the Kelly or the Zimmerman ad is at the top of the page ??

    It appears to be somewhat random……..

    • Yep, it’s completely random.

      • Dan

        Interesting…I thought that I was just imagining it at first !!!

  • Thanks for the good work, Arl Now.


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