Advertising for Capital Bikeshare? — The Arlington County Board has approved a policy that would allow an advertising sponsorship for Capital Bikeshare. A corporate sponsorship of the regionwide system could generate $750,000 over five years for Arlington County, which would be used to support, expand and promote the system in Arlington. [Washington Post, Washington Business Journal]
Board Approves Climate Resolution — The County Board last night approved a resolution expressing the county’s commitment to fighting climate change, reducing greenhouse gas emissions and promoting energy efficiency. The resolution also states “that Arlington County supports the principles of the Paris Agreement and will continue to… advance action in accordance with the goals outlined in [it].” [Arlington County]
Arlington Taking Action to Attract Pollinators — Workers planted flowering plants in Arlington yesterday as part of a joint effort to attract more pollinators — insects like bees and butterflies. The environmentally-friendly effort was sponsored by the Arlington Dept. of Parks and Recreation, NOVA Parks and Dominion. [WJLA]
Arlington to Update Resource Protection Map — Arlington County will hold public hearings on updating its Chesapeake Bay Preservation Area Map. “The more accurate map will help Arlington protect environmentally sensitive lands near streams and ensure that the County can comply with local and State regulations,” said a press release. “It will allow the County to review development projects fairly and provide accurate information to residents and other stakeholders.” [Arlington County]
Photos from Crystal City Car Show — The annual Crystal City Fathers Day Auto Festival was held this past weekend and featured more than 100 cars. This year the show was organized in part by Carsfera.com. [Facebook]
Williamsburg Neighborhood Plan Updated — The County Board has approved an update to the Neighborhood Conservation Plan for Arlington’s Williamsburg neighborhood. Per a press release: “Residents made recommendations for improving traffic and pedestrian safety, maintaining the neighborhood’s character, protecting the tree canopy and improving neighborhood parks.” [Arlington County]
Photo courtesy Valerie O’Such
Vihstadt Wants Ads Atop Aquatics Center — County government could raise some extra money by placing corporate logos atop the future Long Bridge Park aquatics center, which could be seen by those flying in and out of Reagan National Airport, says County Board member John Vihstadt. He is also pushing the idea of ads on ART buses, transit stops and Capital Bikeshare stations. [InsideNova]
Pupatella Named Best Pizza in Va. — The expanding Pupatella Pizza has been named the best pizza in Virginia again, this time by USA Today. The Bluemont pizzeria will celebrate its seventh anniversary on Saturday. [USA Today]
Plaudits for The Bartlett — The Bartlett, an amenity-filled, 699-unit apartment tower in Pentagon City, has been named the year’s best residential project by the Washington Business Journal. The building, the design of which was “inspired by buildings in New York City,” leased up so quickly that plans for a “pop-up hotel” utilizing vacant units had to be pulled back. [Washington Business Journal]
Pebley Recognized for Civic Leadership — Jim Pebley was honored with a resolution of thanks from the Arlington County Republican Committee this past Wednesday. Pebley, who never ran for office but has a long resume of civic service in Arlington, is retiring to North Carolina this summer. “It is safe to say Jim Pebley is one of the most active citizens in Arlington, and has been for decades,” said one well-wisher. “[He is] extremely well-respected across the political spectrum.” [InsideNova]
Condo Resident Opposes VRE Expansion — In a WaPo op-ed, a condo resident who lives next to the VRE station in Crystal City says he opposes the planned expansion of the station because it will “will mar our precious green space” and “derail the lives of Crystal City residents through more noise and possible destruction of property during station construction.” [Washington Post]
Nearby: Threats to Falls Church Abortion Clinic — A building housing an abortion clinic in Falls Church was evacuated twice yesterday due to perceived threats. In the first instance, someone set off fireworks in the building’s elevator; in the second, someone stamped the word “bomb” on pieces of paper found near the rear entrance. An Arlington County Police K-9 unit assisted with the investigation “because F.C. police’s own K-9 unit is still in training.” [Falls Church News-Press, DCist]
Beyer Warns of Obamacare Repeal Ramifications — “The Republican plan to repeal the Affordable Care Act will have disastrous consequences for Virginia,” Rep. Don Beyer (D-Va.) said Friday, citing recent studies. “Hundreds of thousands of our neighbors will lose life-saving, affordable health coverage. The state also stands to lose as many as 100,000 jobs, $30 billion in gross state product, and $50 billion in business output. This is unacceptable and irresponsible.” [House of Representatives, Commonwealth Fund]
Will Startup’s Growth Add Arlington Jobs? — Just before the new year, president-elect Donald Trump said that Rosslyn-based OneWeb will be creating 3,000 jobs as it prepares to launch hundreds of satellites to deliver broadband internet around the world. Will those jobs be coming to Arlington? An Arlington Economic Development spokeswoman said the agency was not sure, while a OneWeb spokesman told ARLnow.com only that it was opening a new office in McLean.
Op-Ed Warns ‘Ignore Arlington’s Bad Example’ — The Arlington County Board’s recently-passed home sharing regulations are a “bad example” for other Virginia localities considering similar rules, since Arlington prohibited renters from renting their homes on Airbnb and other platforms. “The opportunities created by the sharing economy shouldn’t be restricted to only those few who are deemed worthy,” says a fellow with the Mercatus Center at George Mason University, in an op-ed. [Richmond Times Dispatch]
County Board Members Take Regional Roles — “Arlington County Board Chair Jay Fisette will serve as 2017 Vice Chair of the Metropolitan Washington Council of Governments National Capital Region Transportation Planning Board. County Board Vice Chair Katie Cristol will serve as chair of the Northern Virginian Transportation Commission’s Legislative Committee, and has joined the leadership of the Virginia Railway Express Operations Board.” [Arlington County]
New Year, New Offer for New Advertisers — Join dozens of satisfied advertising clients and get your business’ message out to the greater Arlington community with ARLnow.com. Learn more about our advertising options and check out our new winter deal for new advertisers: book at least a month of advertising and get another month free. [ARLnow]
Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
The next time you get direct marketing mail don’t be so quick to throw it out without at least taking a look. Consider that Lee Garvey and the employees at Click2Mail may have been the people working hard to get the materials into your mailbox.
Garvey worked for years at the U.S. Postal Service, starting as a mail carrier in Arlington and moving into other roles, before founding Click2Mail in 2004. His time as a mail carrier exposed him to a lot of local customers who encountered the same problem: They easily could send out a few letters at a time but had difficulty handling large groups of mail.
So Garvey launched a service to make it easier.
“If you’re just mailing five or 10 letters, it’s easy. But when you get into the higher numbers you have to have a system and a postage meter and all that stuff. So I set out to create an online system,” Garvey says. “I’ve experienced the problems we solve for our customers and the way I got started was identifying a problem and finding a way to solve it.”
The small business digitally creates many types of marketing mail, such as when a business sends out hundreds of postcards to advertise a promotion. Click2Mail also can personalize communications so that a car dealer, for example, can send a letter that personally addresses a customer and mentions the type of car the customer recently purchased. Another service is to offer quick turnarounds for “just in time” communications, which tend to be more time sensitive. Garvey says that if a customer submits a digital file by 8 p.m. on a weekday, Click2Mail often can send out personalized notifications as quickly as the next day for a fraction of what such a service used to cost.
“The sender of the postal mail doesn’t have to do anything. They send to us their assets and documents and mailing lists and we take care of the rest,” Garvey says.
Garvey launched Click2Mail while still working at the Postal Service. USPS officially ran it for three years but then decided not to oversee the service anymore. Around that time, Garvey ended up leaving the Postal Service and branched off Click2Mail as a separate entity. The business still partners with USPS, among others, and can be accessed both through its own website and through the Postal Service’s.
Click2Mail has an office in Clarendon and 15 employees who work throughout the United States. Garvey is a huge believer in allowing staff to work remotely at least a couple days a week — even the local employees — and relying on video conferencing for staff collaboration. He says the concept is “one of the benefits of having a largely digital business.”
The Click2Mail team has experienced ups and downs with the fluctuating economy and people’s changing desires to send physical mail, but it currently is in the process of expansion. The business is looking to hire new employees and is revamping its website. Click2Mail has also gained positive exposure thanks recent recognition from Entrepreneur as number 203 on the magazine’s list of the 360 best and most well-rounded small businesses in America.
“We’re very happy with the place where we are and we’re growing,” Garvey says.
Another positive industry trend, Garvey notes, is one that surprises many people: Traditional mail marketing and advertising is back on the rise.
“Businesses that years ago decided that they were going to go all digital and start sending everything by email… they discovered that the level of attention that’s paid to that type of thing is shrinking,” Garvey says. “People are throwing money at the digital world and discovering it’s not as effective as it used to be and the effectiveness of direct mail is increasing.”
Part of that shift may be due to an “everything old is new again” attitude and a “snail mail” revival thanks to millennials. Garvey explains that each year the Postal Service does a household survey and within the last year “they discovered that millennials are very enthusiastic about physical mail.”
But Garvey knows that going about direct mailing completely in an old school fashion isn’t sustainable in the long term. That’s why Click2Mail has continuously updated and modernized its services. It taps into the trend of companies integrating outsourced microservices.
“We have been following closely and adapting our services to that type of model,” Garvey says. “It’s an old thing in a lot of people’s minds, the idea of postal mail. But we’re doing it in a very modern, very technologically savvy way that gives people the opportunity to create mail in a ‘just in time’ fashion that you never could have imagined just a few years ago.”
Emergency Exercise at the Pentagon — The Arlington County Fire Department will be joining other agencies for an full-scale training exercise at the Pentagon today. The simulated helicopter crash and mass casualty response exercise will take place at the Pentagon heliport along Washington Blvd from 9 a.m. to 1 p.m. [WTOP]
Police Warn of IRS Scam Calls — Scammers posing as local law enforcement officers or IRS agents have been phoning Arlington residents recently. “These individuals accuse the victims of owing money to the IRS which must be paid immediately using iTunes gift cards, or other means,” according to a press release. “In some cases, scammers have deliberately falsified the information transmitted to the victim’s Caller ID display to disguise their identity as the non-emergency police line.” [Arlington County]
New Ad Displays Coming to Metro Stations — The Rosslyn, Ballston, Crystal City and Pentagon City Metro stations will be getting new digital displays that will play video advertisements targeted at transit riders. [Borderstan]
Rental House Includes Tiki Bar — A listing for a rental home in the Ashton Heights neighborhood includes a “new tiki bar” in the backyard and off-street parking for four cars. The 4 BR / 3 BA home is listed for $4,500 per month. [Real House Life of Arlington, Zillow]
Actress to Campaign for Hillary In Arlington — Bellamy Young, who plays the First Lady on ABC’s “Scandal,” will stop by Hillary Clinton’s Arlington field office in Dominion Hills next Saturday morning, as part of a series of campaign events in Northern Virginia.
Washington Blvd Temporarily Closed — Westbound Washington Blvd is temporarily closed at N. Evergreen Street from 9:30 a.m. to 3 p.m. today for water service installations. Traffic will be rerouted around the closure, which is several blocks from Virginia Hospital Center. [Twitter]
Arlington Bagel Shop Named Best in Va. — Brooklyn Bagel in Courthouse has the best bagel in the Commonwealth of Virginia, at least according to Tripping, an online vacation rental search engine. [Tripping]
Tough Talk for Park Supporters — At a time when Arlington’s burgeoning student population is creating a need for more and bigger schools, supporters of parks in Arlington have been opposing the creation of new schools in existing or potential future parks. County Board Chair Mary Hynes says that those who want to see more and more parkland in Arlington may be disappointed. “Their stance seems to be that we should put all our money into buying more land and use it as little as possible… [but] land is our scarcest resource.” [Falls Church News-Press]
AT&T Injected Ads on DCA Wi-Fi — AT&T has acknowledged that for a period of time, it injected popup ads onto websites visited by users of its free Wi-Fi networks at Reagan National Airport and Dulles International Airport. [Recode, Web Policy]
Locket Found in Ballston — Someone found a silver locket hanging from a tree in Ballston. The finder is offering to return the locket to its rightful owner. [Reddit]
Photo courtesy James Mahony
Will your business have its message in right smack in front of these customers as we enter the busy fall season?
If not, now is a perfect time to book your advertising campaign with ARLnow.com.
ARLnow is Arlington’s number one local news source, reaching an engaged and passionate audience of more than 200,000 readers each month. If you want to reach those who live and work in Arlington — young families in Westover, long-time residents in Rock Spring, apartment dwellers on Columbia Pike, tech workers in Crystal City and everyone in between — no one reaches Arlington consumers like ARLnow.
In addition to our time-tested offerings, local advertisers can now reach our readers on the go, thanks to new mobile advertising options. We only have dedicated mobile slots available for five advertisers, so be sure to ask about it today.
Arlington County has started running a new video series on its local cable TV and YouTube channels.
As the county works to shrink its high office vacancy rate — it was recently reported to be 21 percent — Arlington TV has started featuring “awesome offices.”
In a video released last week, Jessica Miller, co-chair of Arlington Economic Development’s Arlington Real Estate Group, leads viewers on a tour of LMO Advertising, which is based at 1776 Wilson Blvd, between the Rosslyn and Courthouse Metro stations.
LMO, the largest advertising agency in the D.C. area and the Arlington Chamber of Commerce’s 2015 Business of the Year, has the kind of light, airy and amenity-filled office one might expect of a creative agency or a tech company.
Among the notable features:
- Game room with Xboxes and ping pong tables
- In-house, sound-proof studio
- 3-D printer
- Standing desks
- Star Trek-themed conference rooms
- Green roof and rooftop patio with Wi-fi
Scott Laughlin, co-founder of the agency, said that there’s an economic argument for putting ping pong tables, autographed guitars and video game consoles in a work environment. It comes down to building a collaborative, team environment.
“You don’t need an office to do the work we do anymore,” he said. “What you do need is a home, a place where people want to come and be and spend time with others.”
County to Study ART Bus Ads — Arlington County staff will study selling advertisements on the side of ART buses. With County Board member John Vihstadt being joined by Jay Fisette and Libby Garvey in support, the Board directed County Manager Barbara Donnellan to study the issue and report back later this spring. Vihstadt said ART ads could bring in additional local revenue. [InsideNova, Twitter]
RAMMY Nomination for Liberty Tavern — Clarendon’s Liberty Tavern has been named one of the finalists in the “Everyday Casual Brunch” category for the 2015 RAMMY awards. Liberty Tavern appears to be the only Arlington restaurant nominated this year, although Tim Ma of Water & Wall in Virginia Square was nominated in the “Rising Culinary Star of the Year” category. The awards are organized by the Restaurant Association Metropolitan Washington.
Props for Crystal City, Pentagon City — Crystal City and Pentagon City are, in some ways, “experiencing the best of times,” according to Bisnow, which held a conference last week about business prospects in the “two cities.” [Bisnow]
In the ad (above), Chatman highlights her upbringing as the daughter of a postal worker and an auto mechanic, then pledges to fight for pay equity for women, a higher minimum wage, and a woman’s right to choose.
Chatman, the former President and CEO of the Northern Virginia Urban League, is one of seven Democrats facing off in the upcoming June 10 primary in the race to succeed Rep. Jim Moran (D-Va.). She’s the only woman in the race.
Chatman is one of the top fundraisers in the race, thanks in part to a fundraiser with media mogul Oprah Winfrey. However, her campaign has been marred by the revelation that she was found guilty in a fraud case more than a decade ago.
Zimmerman Pushes Back Last Day — County Board member Chris Zimmerman’s last day in office will be Feb. 10, rather than late January as originally planned. As a result, the special election to replace him on the Board will likely have to be held in early April. [Sun Gazette]
Henry Elementary Wins Accolade — Arlington’s Patrick Henry Elementary School, in the Arlington Heights neighborhood, has been recognized as a Title I Distinguished School. “Henry is one of 55 schools honored for raising the academic achievement of economically disadvantaged students,” Arlington Public Schools said in an email.
Arlingtonian Tapped as Solicitor General — Arlington resident Stuart Raphael has been named as Attorney General Mark Herring’s pick for Virginia Solicitor General. Raphael, a UVA law school graduate, is husband to Arlington School Board Chair Abby Raphael. [Sun Gazette]
Va. Bars Can Now Advertise Happy Hours — Starting Jan. 29, restaurants in Virginia will be allowed to advertise the fact that they offer happy hour specials. That’s the result of new Va. Dept. of Alcohol Beverage Control rules. However, restaurants are still not allowed to advertise the price of the drinks on special. Other alcohol-related “blue laws” that remain in effect in Virginia include a ban on open bars with unlimited drinks and a ban on serving mixed drinks by the pitcher. [Washington Post]
ART Bus Schedule Changes Now in Effect — Schedule changes went into effect today (Monday) for Arlington Transit bus routes 41, 42, 45 and 77. [Arlington Transit]
Howze Wins Straw Poll — On Saturday, Arlington County Board hopeful Alan Howze won an informal Democratic straw poll at a legislative session “send-off” for Del. Alfonso Lopez. Howze captured 59 percent of the vote, while fellow Democratic candidates Cord Thomas and Peter Fallon garnered 25 percent and 16 percent respectively. [Alfonso Lopez]
Currently, we have two types of sponsored content: that written by us, and sponsored by an advertiser (e.g. Pet of the Week and Startup Monday); and content that’s written by an advertiser for the purpose of being informational and useful to readers, not directly self-promotional (e.g. Your Beermonger, Ask Adam).
So as to not flood our homepage with sponsored content, we limit the amount of sponsored articles to 1-2 posts per day.
Due to inquiries from advertisers, we are now considering adding a third type of sponsored content to the mix: a directly self-promotional article written by a local advertiser. The article would be clearly labeled as such. You’ve probably seen examples of such articles in newspapers and magazines, labeled as a “special advertising section.”
We would only accept articles from local businesses and organizations, and would not accept anything political in nature. Such articles would be published up to once a weekday, at 5:00 a.m., before the Morning Notes and other daily content.
Whereas newspapers and magazines are able to print extra pages to accommodate more advertising, the nature of the web means we have a fixed number of advertising positions. We think this type of sponsored content would allow us to generate extra income to fund our local reporting, would provide advertisers with an attractive new marketing option and would not clutter the page or be intrusive to readers.
If you’re a local business or organization and would like to know more about this potential opportunity, please email scott[at]arlnow.com.
County Invests in Supportive Housing — Arlington County has matched a $500,000 grant from the Arlington Community Foundation to convert 10 units at the Marbella Apartments in Rosslyn to Permanent Supportive Housing. The apartments will be offered to the county’s most vulnerable homeless residents at a rate affordable to those making about $22,500 per year. [Arlington County]
Spring Athletic Achievements — Sportswriter Dave Facinoli recounts some of the most notable achievements of Arlington teams and athletes this spring. [Sun Gazette]
Advertising Firm Moves to Rosslyn — Local ad agency LM&O Advertising is moving to Rosslyn. The 94-person company signed a 10-year lease for the top floor of the new office building at 1776 Wilson Blvd, which will also soon be home to Pier 1 Imports and 100 Montaditos. LM&O plans to move from its current office in Courthouse in December.
Ribbon Cutting for New Apartment Complex — A ribbon cutting ceremony will be held at 9:30 this morning for the new Sedona and Slate apartment complex at 1510 Clarendon Blvd in Rosslyn at 9:30. According to developer JBG: “Sedona is 271 units, and is about 70 percent leased. Slate is 203 units and will begin leasing soon; delivery is expected in July.”
Flickr pool photo by Ddimick
Earlier this year, an anti-Obama advertisement in the Clarendon Metro station containing the words “Go to hell, Barack” sparked controversy. Now, the same group behind that ad has another incendiary advertisement in the station.
“Obama: Socialist or Fascist?” the ad reads. “Just listen to the dead before you vote.”
The ad is from the maker of a DVD documentary called “Sick and Sicker: When the Government Becomes Your Doctor,” which — as we reported in February — sharply criticizes President Obama’s health care reform law and compares it to publicly-funded health care in Canada.
In a statement previously issued to ARLnow.com, a Metro spokesman said the agency cannot legally refuse ads based on political content.
WMATA advertising has been ruled by the courts as a public forum protected by the First Amendment of the Constitution, and we may not decline ads based on their political content. WMATA does not endorse the advertising on our system, and ads do not reflect the position of the Authority.
Photo courtesy Frank G.
Two weeks after the brouhaha over an ad in the Clarendon Metro station that told President Obama to “go to hell,” the County Board went into its closed executive session with a curious objective: to discuss “the county’s authority to regulate the content of advertising on Metro property.”
All we know about the discussion is that quote, read by County Board Chair Mary Hynes before adjourning the Board’s Tuesday afternoon meeting. The executive session is legally considered private and, reached for comment, a county spokesperson said they’ve been advised by the County Attorney to not discuss any details.
Even if the county can find the authority to regulate ads in Arlington Metro stations, though, there remains the question of whether removing political ads would be Constitutional. In explaining why it allowed the inflammatory “go to hell” ad, Metro issued the following statement: “WMATA advertising has been ruled by the courts as a public forum protected by the First Amendment of the Constitution, and we may not decline ads based on their political content.”