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Arlington Candidates Blanket Facebook With Hundreds of Ads in Run-Up to the Midterm Elections

Elections around Arlington may not attract the sort of expensive TV ads that have come to dominate local stations ahead of the midterm elections, but candidates around the county have shelled out thousands to bring their messages to Facebook.

An ARLnow analysis of the social media site’s political ad database shows that Arlington’s six candidates for Congress and local office on the ballot this fall have combined with the county’s party committees to buy 549 Facebook ads from Jan. 1 through today (Oct. 29).

Thomas Oh, the Republican mounting a longshot bid to unseat Rep. Don Beyer (D-8th District), led the way among the county’s candidates, buying 100 ads on the site since launching his campaign in February. According to campaign finance reports, he shelled out about $2,100 to pay for those posts.

But Oh was far from the bigger user of Facebook ads in Arlington — that distinction belongs to the Arlington Young Democrats, who have purchased 270 ads on the platform over the course of the year. The Arlington County Democratic Committee wasn’t far behind, buying 91 ads.

The county’s candidates for local office have relied on social media advertising a bit less, but have still used Facebook to reach thousands of potential voters.

In the lone race for a County Board seat this year, pitting independent incumbent John Vihstadt against Democrat Matt de Ferranti, the challenger has run a bit more Facebook ads so far.

According to Facebook’s database, de Ferranti has run 34 ads on the platform since launching his campaign in January. Records show he’s spent nearly $1,900 on Facebook ads in all, though campaign finance documents only detail spending through end of September — candidates will release their final reports of the campaign later this week.

Of the Democrat’s ads, 19 ran in the run-up to his primary victory over Chanda Choun in June, with 15 reserved for the general election contest with Vihstadt. In general, de Ferranti’s ad buys have each been less than $100 each, with only seven falling in the range of $100 to $500 — Facebook only provides ranges, not specific numbers, for spending and traffic figures.

Two of de Ferranti’s ads picked up between 50,000 and 100,000 impressions, while two others range between 10,000 and 50,000.

By contrast, Vihstadt has only run 10 ads on Facebook so far. His current campaign finance reports only show him spending about $100 on the posts, but he’s ramped up his activity on Facebook in October, meaning his spending will be reflected in the next set of reports.

However, Facebook’s database shows that the incumbent has recorded four ad buys of $100 or more, and one of more than $500, in all. He’s also had two ads reach between 50,000 and 100,000 impressions and two more range between 10,000 and 50,000.

Notably, Vihstadt has also turned to television advertising, and recently started running a single ad on local cable stations.

In the contest for the only School Board seat on the ballot, independent (and frequent candidate) Audrey Clement has outpaced incumbent Barbara Kanninen, who has the endorsement of local Democrats in the nominally nonpartisan race.

Clement has run 32 ads this year, spending about $1,520, according to campaign finance reports. She’s only spent more than $100 on three separate ad buys, but she’s still managed to reach plenty of people. Eight of her ads have secured between 5,000 and 10,000 and impressions, while two have managed between 10,000 and 50,000.

Kanninen has run just 12 ads, by comparison, sending about $241 to Facebook in all. Her ads have been viewed a bit less, with three ranging between 1,000 and 5,000 impressions and one making it to the 5,000 to 10,000 range.

Beyer appears not to have a run single ad on Facebook, despite raising more than $1.9 million over the course of his bid for a third term in Congress. However, he has benefitted from plenty of ads touting his candidacy from the local Democratic committee and the Young Democrats.

Oh faces quite the uphill battle to best Beyer, considering that the 8th (covering all of Arlington and parts of Alexandria) is among the safest districts for Democrats in the country. But the first-time candidate has managed to attract some attention to his Facebook ads at least, with four attracting between 10,000 and 50,000 impressions and seven attracting between 5,000 and 10,000. He’s spent more than $100 on seven different ad buys, which has surely helped boost those traffic numbers.

Facebook’s records don’t show any evidence of any ad spending from the county’s Republican committee, or its Green Party.

Disclosure: both Clement and Vihstadt have purchased ads on ARLnow.com. Flickr pool photo via wolfkann

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Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

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A New Year Brings a New Media Kit for ARLnow Advertisers

ARLnow advertisers help us keep the lights on, which we and our readers greatly appreciate.

But it’s a two-way street: our advertisers are able to get their brand and message out to hundreds of thousands of local residents via ARLnow. And as a bonus, readers are able to learn about great local businesses and nonprofits while checking out our local news reporting.

In 2018, we’re improving our offerings, with both time-tested and forward-thinking advertising options to fit any budget. From CPM-based display advertising to new Premium Brand Packages, we have a solution that will work for your company or organization.

For more information, or to check out the new 2018 ARLnow media kit, see our advertising info page.

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Help ARLnow Thank Our Advertisers

It’s the holiday season and, in the holiday spirit, ARLnow is asking for your help in thanking the advertisers who enabled us to serve you in 2017.

It takes the hard work of talented, full-time professionals to bring this site to you. As an advertising-supported publication, our local journalism would not be possible without you, our readers, and the companies below.

We are proud of our work on behalf of these local businesses and often hear success stories of readers becoming happy customers of our advertisers. However, for every customer who volunteers to an advertiser that they saw an ad on ARLnow, there are many more who saw it but did not say anything.

It would mean the world to us if you could let an advertiser know that you saw their ad this year. If you can tell them in person — great! If you are a bit stretched for time around the holidays, we’ll send a postcard to them on your behalf. Just fill out the form below and we’ll print and mail it.

(If the form doesn’t work, click here.)

Thank you from the ARLnow team!

Note: We’ll be removing some advertisers from the list after receiving a certain number of postcard submissions.

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community. Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

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Our advertisers allow us to hire reporters and bring their local reporting to the entire community, free of charge and without a paywall.

Please join us in supporting local organizations that support local journalism.

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Thank You to Our Advertisers

ARLnow.com would like to take a moment to thank our advertisers.

We are an advertiser-supported independent local news website that is free for all to read — all you need is a smartphone or access to a computer. We do not print news on paper and mail it your house, but we still have considerable expenses: an office in Clarendon, a web server handling millions of pageviews a month, and three full-time professionals who work tirelessly to report the news, maintain a user-friendly website and serve our clients.

We would not be able to do what we do without the following advertisers. Please join us in supporting local organizations that support independent local journalism.

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Morning Notes

Advertising for Capital Bikeshare? — The Arlington County Board has approved a policy that would allow an advertising sponsorship for Capital Bikeshare. A corporate sponsorship of the regionwide system could generate $750,000 over five years for Arlington County, which would be used to support, expand and promote the system in Arlington. [Washington Post, Washington Business Journal]

Board Approves Climate Resolution — The County Board last night approved a resolution expressing the county’s commitment to fighting climate change, reducing greenhouse gas emissions and promoting energy efficiency. The resolution also states “that Arlington County supports the principles of the Paris Agreement and will continue to… advance action in accordance with the goals outlined in [it].” [Arlington County]

Arlington Taking Action to Attract Pollinators — Workers planted flowering plants in Arlington yesterday as part of a joint effort to attract more pollinators — insects like bees and butterflies. The environmentally-friendly effort was sponsored by the Arlington Dept. of Parks and Recreation, NOVA Parks and Dominion. [WJLA]

Arlington to Update Resource Protection Map — Arlington County will hold public hearings on updating its Chesapeake Bay Preservation Area Map. “The more accurate map will help Arlington protect environmentally sensitive lands near streams and ensure that the County can comply with local and State regulations,” said a press release. “It will allow the County to review development projects fairly and provide accurate information to residents and other stakeholders.” [Arlington County]

Photos from Crystal City Car Show — The annual Crystal City Fathers Day Auto Festival was held this past weekend and featured more than 100 cars. This year the show was organized in part by Carsfera.com. [Facebook]

Williamsburg Neighborhood Plan Updated — The County Board has approved an update to the Neighborhood Conservation Plan for Arlington’s Williamsburg neighborhood. Per a press release: “Residents made recommendations for improving traffic and pedestrian safety, maintaining the neighborhood’s character, protecting the tree canopy and improving neighborhood parks.” [Arlington County]

First Day of Summer — Today is the first day of summer and the longest day of the year. [Capital Weather Gang, Vox]

Photo courtesy Valerie O’Such

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Morning Notes

Vihstadt Wants Ads Atop Aquatics Center — County government could raise some extra money by placing corporate logos atop the future Long Bridge Park aquatics center, which could be seen by those flying in and out of Reagan National Airport, says County Board member John Vihstadt. He is also pushing the idea of ads on ART buses, transit stops and Capital Bikeshare stations. [InsideNova]

Pupatella Named Best Pizza in Va. — The expanding Pupatella Pizza has been named the best pizza in Virginia again, this time by USA Today. The Bluemont pizzeria will celebrate its seventh anniversary on Saturday. [USA Today]

Plaudits for The Bartlett — The Bartlett, an amenity-filled, 699-unit apartment tower in Pentagon City, has been named the year’s best residential project by the Washington Business Journal. The building, the design of which was “inspired by buildings in New York City,” leased up so quickly that plans for a “pop-up hotel” utilizing vacant units had to be pulled back. [Washington Business Journal]

Pebley Recognized for Civic Leadership — Jim Pebley was honored with a resolution of thanks from the Arlington County Republican Committee this past Wednesday. Pebley, who never ran for office but has a long resume of civic service in Arlington, is retiring to North Carolina this summer. “It is safe to say Jim Pebley is one of the most active citizens in Arlington, and has been for decades,” said one well-wisher. “[He is] extremely well-respected across the political spectrum.” [InsideNova]

Condo Resident Opposes VRE Expansion — In a WaPo op-ed, a condo resident who lives next to the VRE station in Crystal City says he opposes the planned expansion of the station because it will “will mar our precious green space” and “derail the lives of Crystal City residents through more noise and possible destruction of property during station construction.” [Washington Post]

Nearby: Threats to Falls Church Abortion Clinic — A building housing an abortion clinic in Falls Church was evacuated twice yesterday due to perceived threats. In the first instance, someone set off fireworks in the building’s elevator; in the second, someone stamped the word “bomb” on pieces of paper found near the rear entrance. An Arlington County Police K-9 unit assisted with the investigation “because F.C. police’s own K-9 unit is still in training.” [Falls Church News-Press, DCist]

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Morning Notes

Snow on brick in Fairlington 1/7/17

Beyer Warns of Obamacare Repeal Ramifications — “The Republican plan to repeal the Affordable Care Act will have disastrous consequences for Virginia,” Rep. Don Beyer (D-Va.) said Friday, citing recent studies. “Hundreds of thousands of our neighbors will lose life-saving, affordable health coverage. The state also stands to lose as many as 100,000 jobs, $30 billion in gross state product, and $50 billion in business output. This is unacceptable and irresponsible.” [House of Representatives, Commonwealth Fund]

Will Startup’s Growth Add Arlington Jobs? — Just before the new year, president-elect Donald Trump said that Rosslyn-based OneWeb will be creating 3,000 jobs as it prepares to launch hundreds of satellites to deliver broadband internet around the world. Will those jobs be coming to Arlington? An Arlington Economic Development spokeswoman said the agency was not sure, while a OneWeb spokesman told ARLnow.com only that it was opening a new office in McLean.

Op-Ed Warns ‘Ignore Arlington’s Bad Example’ — The Arlington County Board’s recently-passed home sharing regulations are a “bad example” for other Virginia localities considering similar rules, since Arlington prohibited renters from renting their homes on Airbnb and other platforms. “The opportunities created by the sharing economy shouldn’t be restricted to only those few who are deemed worthy,” says a fellow with the Mercatus Center at George Mason University, in an op-ed. [Richmond Times Dispatch]

County Board Members Take Regional Roles — “Arlington County Board Chair Jay Fisette will serve as 2017 Vice Chair of the Metropolitan Washington Council of Governments National Capital Region Transportation Planning Board. County Board Vice Chair Katie Cristol will serve as chair of the Northern Virginian Transportation Commission’s Legislative Committee, and has joined the leadership of the Virginia Railway Express Operations Board.” [Arlington County]

New Year, New Offer for New Advertisers — Join dozens of satisfied advertising clients and get your business’ message out to the greater Arlington community with ARLnow.com. Learn more about our advertising options and check out our new winter deal for new advertisers: book at least a month of advertising and get another month free. [ARLnow]

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