Arlington, VA

It’s hard to believe, but Labor Day is just two short weeks away.

The holiday serves as the unofficial end of summer and, for ARLnow, represents the start of our busiest advertising season.

If you’d like your company’s message to reach the widest possible Arlington audience — young and old, south and north, renters and owners — while supporting essential local journalism, we should talk. And soon.

Despite the pandemic, much of the local economy has remained resilient. We anticipate running low on advertising inventory again this fall, as we have over the past couple of years.

Find out more about advertising with ARLnow here and reach out to our client team at [email protected].

Flickr pool photo by Tom Mockler

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During the pandemic ARLnow has been thanking the small business and other sponsors that have stuck with us through these tough times.

Today we’re spotlighting Market Common Clarendon.

Normally around this time of year, Market Common Clarendon would be buzzing with shoppers, diners and outdoor events. Unfortunately, these are not normal times. Aside from the always-bustling Whole Foods, and the recently-opened Nicecream, Market Common — like so many other shopping centers across the country — has been quiet.

There are a lot of things that make a community great, including its people, its parks, its schools. But one of the most visible is its businesses. Going out to eat at a cool new restaurant, getting some stretchy workout gear on your lunch break, setting your wedding registry and then walking across the street to a brewpub for a cold beer — these are all amenities that, in their small way, make a place more livable.

Anyhow, this is all to say that we’re looking forward to all of the businesses at Market Common Clarendon reopening safely, whenever that may happen. Until then, you can still head there for some primo organic produce, some small batch ice cream, and — starting Friday — some margaritas on an outdoor patio.

https://twitter.com/ttt_cl/status/1266087960186765312

Thank you to Market Common Clarendon for continuing to support local journalism in Arlington.

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During the pandemic ARLnow has been thanking the small business that have stuck with us through these tough times.

We are also thanking some of the other types of organizations that sponsor the site. Today we’re spotlighting one of our longest running advertisers, the Crystal City (soon to be National Landing) Business Improvement District.

The BID has been sponsoring ARLnow so long that when it started doing so people were still writing articles asking if Crystal City would ever be a “hip place to live.” Well, now HQ2 is arriving and, pre-COVID, the 22202 zip code became one of the hottest real estate markets in the nation. So there.

We always believed in Crystal City, and we’re proud to have the BID as a sponsor.

The virus has unfortunately temporarily put the kibosh on the BID’s signature events — a 5K Friday followed by a trip to the pop-up beer and wine garden would be nice right about now — but there’s plenty more that they’re doing, from commissioning artwork for local storefronts to hosting a new weekly video series “featuring a different local business owner who will bring tutorials, how-tos and entertaining content directly to you at home.”

Crystal City is also home to a vibrant collection of local businesses, from Freddie’s Beach Bar (recently in the news) to an empanada stand that bravely opened in the middle of a pandemic. To see which local businesses in the community are currently open, the BID has a handy list.

Thank you, Crystal City BID, for supporting local journalism during this crisis.

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During the pandemic ARLnow has been thanking the small business that have stuck with us through these tough times.

We have more to thank, but we also would like to acknowledge some of our non-business sponsors, including George Mason University.

GMU’s (expanding) Virginia Square campus is home to the Schar School of Policy and Government, the Antonin Scalia Law School, and the newly-renamed Carter School for Peace and Conflict Resolution. It also hosts master’s programs for Mason’s School of Business.

We’re proud to work with GMU and grateful for their support of local news in Arlington.

Be sure to check out GMU’s Juris Master program if you were thinking of bolstering your legal cred at your job, or the Schar School’s May 28 virtual open house to learn more about the master’s degree and graduate certificate programs in policy and government offered at the Arlington campus

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ARLnow is a free resource for the entire community thanks to the support of our advertisers.

Our site is free of paywalls and popups because we have high-quality local businesses and organizations that advertise on ARLnow. All we ask is for a bit of your time and attention to consider what they’re offering.

Today we’re toasting VIDA Fitness, the D.C.-native health and wellness club, which is opening its newest location at 4040 Wilson Boulevard in Ballston early next year.

Here are some reasons we think they’re the GOAT:

  • It’s really nice. I mean, have you been in one of the D.C. clubs?
  • It’s a welcoming place for everyone and anyone
  • There’s a spa and a smoothie-and-bowl bar, too
  • Customized personal and partner training with top notch trainers
  • Nutritional counseling with registered dietitians
  • “The reason I like VIDA is that it is well-run and people are friendly. Each time I’ve approached the management, they were extremely helpful, effective and attended to me immediately” — testimonial from Justin
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out

Please join us in thanking VIDA Fitness by starting a new habit. You can also contact them at [email protected] or to contact a specific gym visit vidafitness.com.

— The ARLnow business team

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ARLnow is a free resource for the entire community thanks to the support of our advertisers.

We work hard to bring advertiser messages to you in a way that’s informational and not intrusive — no popups, no nonsense slowing down your computer, etc. — while making sure they’re actually seen. That way it’s a win for readers and a win for our advertisers.

While altruism isn’t necessarily the goal, our advertisers are providing a valuable service to the community by helping to support our local journalism, and we want to recognize them for that.

Today we’re toasting Elite Dental, a dental office at 1025 N. Fillmore Street, Suite C in Clarendon, which provides cosmetic dentistry including smile whitening, Invisalign, dental implants, orthodontics, veneers, crowns, bridges and general dentistry.

Here are some reasons we think they’re the bee’s knees.

  • They accept all major dental PPO insurance
  • SmileSIM capability (digital simulation of treatment results)
  • Whitening for Life program (provides professional-grade whitening services)
  • The ARLnow business team has visited Elite Dental and can say that Dr. Morrow was amazing! The entire staff makes visits quick and painless.
  • “The service was excellent and it’s the first time that I can remember that I didn’t have any pain during the entire crown procedure! And no pain after the procedure was over the next day — another first! Dr. Hartman did a superb job!” – testimonial from Kenneth N.
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out.

Please join us in thanking Elite Dental by touring their office or scheduling an appointment at [email protected]. You can also contact them at 703-988-6965.

— The ARLnow business team

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ARLnow is a free resource for the entire community thanks to the support of our advertisers.

We work hard to bring advertiser messages to you in a way that’s informational and not intrusive — no popups, no nonsense slowing down your computer, etc. — while making sure they’re actually seen. That way it’s a win for readers and a win for our advertisers.

While altruism isn’t necessarily the goal, our advertisers are providing a valuable service to the community by helping to support local journalism, and we want to recognize them for that.

Today we’re toasting Ortho OIC Orthopaedic Immediate Care, an orthopedics and Urgent Care facility at 1701 Clarendon Boulevard near Rosslyn that treats children and adults with acute orthopedic injuries, work-related musculoskeletal injuries, and provides bracing and casting services.

Here are some reasons we think they’re pretty awesome.

  • Online scheduling and walk in appointments are always welcome
  • Short wait times
  • Direct access to orthopedic specialists
  • Onsite digital x-ray and lab
  • “The office staff in super friendly and helpful. The office itself is extremely clean and has a nice vibe. Definitely recommend. Kimberly was very thorough with her diagnostic tests. Highly recommend.” – testimonial from Scott O.
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out

Please join us in thanking Ortho OIC Orthopaedic Immediate Care by visiting orthooic.com. You can also contact them at 703-566-6359 or book an appointment online.

— The ARLnow business team

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ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit.

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ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit which contains all of our advertising offerings.

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It’s no secret that it can be tough to be a local business.

Competing in the age of e-commerce and digital marketing is hard and sometimes confusing. While we can’t tell you what hashtags will best help you market yourself as Arlington’s go-to electronic-scooter-riding real estate agent on Instagram (as an example) we can, however, offer some advice for publishing promoted posts on ARLnow.

Promoted posts are sponsored articles that help give local businesses a boost by getting the word out about openings, new offerings, upcoming events and more. Here are some recent examples.

To make the most of your time in the ARLnow spotlight, here are some quick tips for best reaching our quarter-million monthly readers:

  1. Keep it concise — The shorter the post, the more likely it will be read.
  2. Keep it informative — People want to learn about local businesses but they generally don’t want to be “sold” to, so keep exclamation points and sales-y writing to a minimum. Instead, give people useful information about you and what you have to offer.
  3. Keep it local — You’re a local business, so emphasize your local-ness. Go ahead, tell everyone the owner of the business went to Wakefield High School or your cafe is within easy biking distance of the W&OD Trail.
  4. Keep it actionable — If you’re promoting an event, include a prominent link or two to the page where you can RSVP. If you just opened a new store, say where you are, link to a map and note what your hours are.
  5. Be authentic — Staying on-brand is usually a good idea, but being your authentic self in your writing is even better. Write like a human and not a machine and you may be surprised to find how positive the reaction is.

Promoted posts are a popular option for advertisers because they’re affordable and they work. To learn more, see our 2019 media kit or drop our business team a line: 703-348-0583 or [email protected].

For more local advertising best practices, see our Guide to Effective Advertising.

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ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit which contains all of our advertising offerings.

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