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Thank You VIDA Fitness for Supporting Local News in Arlington

ARLnow is a free resource for the entire community thanks to the support of our advertisers.

Our site is free of paywalls and popups because we have high-quality local businesses and organizations that advertise on ARLnow. All we ask is for a bit of your time and attention to consider what they’re offering.

Today we’re toasting VIDA Fitness, the D.C.-native health and wellness club, which is opening its newest location at 4040 Wilson Boulevard in Ballston early next year.

Here are some reasons we think they’re the GOAT:

  • It’s really nice. I mean, have you been in one of the D.C. clubs?
  • It’s a welcoming place for everyone and anyone
  • There’s a spa and a smoothie-and-bowl bar, too
  • Customized personal and partner training with top notch trainers
  • Nutritional counseling with registered dietitians
  • “The reason I like VIDA is that it is well-run and people are friendly. Each time I’ve approached the management, they were extremely helpful, effective and attended to me immediately” — testimonial from Justin
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out

Please join us in thanking VIDA Fitness by starting a new habit. You can also contact them at [email protected] or to contact a specific gym visit vidafitness.com.

— The ARLnow business team

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Thank You Elite Dental for Supporting Local News in Arlington

ARLnow is a free resource for the entire community thanks to the support of our advertisers.

We work hard to bring advertiser messages to you in a way that’s informational and not intrusive — no popups, no nonsense slowing down your computer, etc. — while making sure they’re actually seen. That way it’s a win for readers and a win for our advertisers.

While altruism isn’t necessarily the goal, our advertisers are providing a valuable service to the community by helping to support our local journalism, and we want to recognize them for that.

Today we’re toasting Elite Dental, a dental office at 1025 N. Fillmore Street, Suite C in Clarendon, which provides cosmetic dentistry including smile whitening, Invisalign, dental implants, orthodontics, veneers, crowns, bridges and general dentistry.

Here are some reasons we think they’re the bee’s knees.

  • They accept all major dental PPO insurance
  • SmileSIM capability (digital simulation of treatment results)
  • Whitening for Life program (provides professional-grade whitening services)
  • The ARLnow business team has visited Elite Dental and can say that Dr. Morrow was amazing! The entire staff makes visits quick and painless.
  • “The service was excellent and it’s the first time that I can remember that I didn’t have any pain during the entire crown procedure! And no pain after the procedure was over the next day — another first! Dr. Hartman did a superb job!” – testimonial from Kenneth N.
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out.

Please join us in thanking Elite Dental by touring their office or scheduling an appointment at [email protected]. You can also contact them at 703-988-6965.

— The ARLnow business team

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Thank You Ortho OIC for Supporting Local News in Arlington

ARLnow is a free resource for the entire community thanks to the support of our advertisers.

We work hard to bring advertiser messages to you in a way that’s informational and not intrusive — no popups, no nonsense slowing down your computer, etc. — while making sure they’re actually seen. That way it’s a win for readers and a win for our advertisers.

While altruism isn’t necessarily the goal, our advertisers are providing a valuable service to the community by helping to support local journalism, and we want to recognize them for that.

Today we’re toasting Ortho OIC Orthopaedic Immediate Care, an orthopedics and Urgent Care facility at 1701 Clarendon Boulevard near Rosslyn that treats children and adults with acute orthopedic injuries, work-related musculoskeletal injuries, and provides bracing and casting services.

Here are some reasons we think they’re pretty awesome.

  • Online scheduling and walk in appointments are always welcome
  • Short wait times
  • Direct access to orthopedic specialists
  • Onsite digital x-ray and lab
  • “The office staff in super friendly and helpful. The office itself is extremely clean and has a nice vibe. Definitely recommend. Kimberly was very thorough with her diagnostic tests. Highly recommend.” – testimonial from Scott O.
  • They help ARLnow hire professional, full-time local news reporters and bring you the local happenings week in and week out

Please join us in thanking Ortho OIC Orthopaedic Immediate Care by visiting orthooic.com. You can also contact them at 703-566-6359 or book an appointment online.

— The ARLnow business team

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Thank You To Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit.

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Thank You To Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit which contains all of our advertising offerings.

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Advertisers: Here’s How to Write an Effective Promoted Post on ARLnow

It’s no secret that it can be tough to be a local business.

Competing in the age of e-commerce and digital marketing is hard and sometimes confusing. While we can’t tell you what hashtags will best help you market yourself as Arlington’s go-to electronic-scooter-riding real estate agent on Instagram (as an example) we can, however, offer some advice for publishing promoted posts on ARLnow.

Promoted posts are sponsored articles that help give local businesses a boost by getting the word out about openings, new offerings, upcoming events and more. Here are some recent examples.

To make the most of your time in the ARLnow spotlight, here are some quick tips for best reaching our quarter-million monthly readers:

  1. Keep it concise — The shorter the post, the more likely it will be read.
  2. Keep it informative — People want to learn about local businesses but they generally don’t want to be “sold” to, so keep exclamation points and sales-y writing to a minimum. Instead, give people useful information about you and what you have to offer.
  3. Keep it local — You’re a local business, so emphasize your local-ness. Go ahead, tell everyone the owner of the business went to Wakefield High School or your cafe is within easy biking distance of the W&OD Trail.
  4. Keep it actionable — If you’re promoting an event, include a prominent link or two to the page where you can RSVP. If you just opened a new store, say where you are, link to a map and note what your hours are.
  5. Be authentic — Staying on-brand is usually a good idea, but being your authentic self in your writing is even better. Write like a human and not a machine and you may be surprised to find how positive the reaction is.

Promoted posts are a popular option for advertisers because they’re affordable and they work. To learn more, see our 2019 media kit or drop our business team a line: 703-348-0583 or [email protected].

For more local advertising best practices, see our Guide to Effective Advertising.

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Thank You To Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit which contains all of our advertising offerings.

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Top 5 Reasons You Should Support ARLnow Advertisers

It’s early on a Monday morning, but soon an office in Ballston will begin buzzing with the sound of police scanners, Twitter alerts, ringing phones and journalists discussing the day’s news coverage.

This happens on a daily basis, thanks to the local businesses and organizations that grow their business, achieve their marketing goals and support independent local journalism by advertising on ARLnow.

This site is 100% free to you, and will remain so, thanks to those that pay for the privilege of reaching you and about a quarter million other readers via Arlington’s No. 1 source of local information. Here are the top five *other* reasons to go out of your way to support our advertisers.

  1. Companies that invest in their local community help make it a better place.
  2. Check the reviews, many of our advertisers are among the best in their category. (Which is another reason our staff personally supports many of them, including Allied Title, Arrowine, Dominion Floors, Oz Restaurant, Techspace, Dominion Wine and Beer, Elite Dental, Clarendon Animal Care, etc.)
  3. Our advertisers are mostly locally owned and operated. Chains like McDonald’s mostly advertise on a national scale and don’t place individual ad buys like local publishers like us.
  4. They’re tech-savvy enough to advertise online. That says something about about how they run their business; even in 2019 some businesses still primarily advertise via traditional media and direct mail.
  5. None of them wasted their money on lame local Super Bowl commercials.

Want to learn more about our advertising options? See our 2019 media kit.

Morning Notes

Medical Emergency at Yorktown — A student suffered a serious medical emergency at Yorktown High School this morning. Police and medics rushed to the scene, CPR was performed and the student was reportedly revived. He was taken to a local hospital.

Arlington Tourism Website Wins Award — “The Hospitality Sales & Marketing Association International… on Jan. 22 presented the Arlington Convention and Visitors Service (ACVS) with a 2018 Adrian Award for the StayArlington tourism website.” [Arlington County]

Best Bowls of Soup in Rosslyn — A new list exhaustively details “where to go for a good bowl of soup” in Rosslyn, “because it’s everybody’s favorite cold-weather lunch.” [Rosslyn BID]

Gymnastics Competition at W-L — “The annual Barbara Reinwald Invitational girls high-school gymnastics meet was held Jan. 19 at Washington-Lee High School. The high-school meet, which has been held for decades, included 11 teams and was won by the host Washington-Lee Blue team.” [InsideNova]

Chef Geoff Winning Happy Hour Fight — Chef Geoff Tracy is poised to withdraw his lawsuit against the Commonwealth of Virginia, which seeks to overturn restrictions on advertising happy hour specials and prices, after the state legislature overwhelmingly passed bills that would remove those and other happy hour restrictions. [Tysons Reporter]

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Morning Notes

A Wall that Divided Arlington Still Stands — “The wall was erected in a section of Arlington County in the 1930s to separate black residents from white residents. And for decades, it did just that. It kept segregation intact by creating a physical barrier between an ‘us’ and a ‘them.'” [Washington Post]

Coming Soon: Happy Hour Advertising? — “A lawsuit filed against the state by a Northern Virginia restaurateur could be the motivation the General Assembly needs to change laws that restrict happy hour advertising.” [Virginia Mercury]

Demand for Free Pet Food Rises — The Animal Welfare League of Arlington says it has seen an increase in demand for its free pet food pantry during the government shutdown. [Twitter]

Resources for Furloughed Feds — Congressman Don Beyer’s (D-Va.) office has compiled a list of resources for those affected by the federal government shutdown. [Rep. Don Beyer]

Anti-NIMBY Legislation Proposed in Va. — “[Del. Jeff] Bourne and Sen. Jennifer McClellan, D-Richmond, are pursuing legislation in the General Assembly this year that would explicitly prohibit local governments from denying permits for housing developments because of the expected race or income levels of the residents.” [Virginia Mercury]

Flickr pool photo by Kevin Wolf

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Thank You to Our Advertisers

ARLnow.com is an advertiser-supported independent local news website.

Our advertisers allow us to hire reporters and bring their local reporting to the entire community without a paywall. Please join us in supporting local organizations that support local journalism.

Interested in advertising? Check out our 2019 media kit which contains all of our advertising offerings.

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