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It’s no secret that it can be tough to be a local business.

Competing in the age of e-commerce and digital marketing is hard and sometimes confusing. While we can’t tell you what hashtags will best help you market yourself as Arlington’s go-to electronic-scooter-riding real estate agent on Instagram (as an example) we can, however, offer some advice for publishing promoted posts on ARLnow.


News

It’s early on a Monday morning, but soon an office in Ballston will begin buzzing with the sound of police scanners, Twitter alerts, ringing phones and journalists discussing the day’s news coverage.

This happens on a daily basis, thanks to the local businesses and organizations that grow their business, achieve their marketing goals and support independent local journalism by advertising on ARLnow.


News

Medical Emergency at Yorktown — A student suffered a serious medical emergency at Yorktown High School this morning. Police and medics rushed to the scene, CPR was performed and the student was reportedly revived. He was taken to a local hospital.

Arlington Tourism Website Wins Award — “The Hospitality Sales & Marketing Association International… on Jan. 22 presented the Arlington Convention and Visitors Service (ACVS) with a 2018 Adrian Award for the StayArlington tourism website.” [Arlington County]


News

A Wall that Divided Arlington Still Stands — “The wall was erected in a section of Arlington County in the 1930s to separate black residents from white residents. And for decades, it did just that. It kept segregation intact by creating a physical barrier between an ‘us’ and a ‘them.'” [Washington Post]

Coming Soon: Happy Hour Advertising? — “A lawsuit filed against the state by a Northern Virginia restaurateur could be the motivation the General Assembly needs to change laws that restrict happy hour advertising.” [Virginia Mercury]


News

Elections around Arlington may not attract the sort of expensive TV ads that have come to dominate local stations ahead of the midterm elections, but candidates around the county have shelled out thousands to bring their messages to Facebook.

An ARLnow analysis of the social media site’s political ad database shows that Arlington’s six candidates for Congress and local office on the ballot this fall have combined with the county’s party committees to buy 549 Facebook ads from Jan. 1 through today (Oct. 29).


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