The company is expecting people to start lining up for the Nov. 18 opening at 6:00 a.m. on Nov. 17.
The reason people would brave the cold for a fast food restaurant opening? The store is offering a one-year supply of free Chick-fil-A meals to the first 100 adults in line (a $260 value).
The queue will be set up in the park across the street, so the campers don’t get clog the sidewalk. A company spokesperson said 200 people lined up 24 hours prior to a restaurant opening in Denver last week for the same “First 100” promotion.
If there are more than 100 people in line in Crystal City by 6:00 a.m. on Nov. 17, the first 100 spots will be determined by a raffle.
In advance of the opening, Chick-fil-A will also be doing a big sandwich giveaway. The restaurant will distribute 10,000 chicken sandwiches during the lunch hour of Nov. 15 and 16.
Chick-fil-A says the store, which will employ nearly 50 people, is the result of years of market research.
“With the company having researched locations in the area since 2004, the Crystal City restaurant provides an opportunity for the chain to be a part of the Crystal City streetscape,” the company said in a press release. “The Chick-fil-A restaurant also is conveniently located to mass transit and the Pentagon.”