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Morning Poll: Groupon Return Visits

Now that Groupon appears poised to conduct a $1 billion initial public offering that will value the company at $20 billion, some have been questioning whether Groupon and other ‘daily deals’ web sites (like Living Social) are actually worthwhile for the businesses that offer the deals.

While consumers only see the great money-saving bargains — for instance, $40 worth of food at a local restaurant for $20 — merchants have to accept that running a Groupon-type deal is probably going to be a money-losing proposition in the short term. Since Groupon typically gives merchants 50 percent of its deal revenue, that means that Joe’s Restaurant is only receiving $10 for giving away $40 worth of food. Low-margin businesses like restaurants will often lose money on that — and the losses will add up, since Groupon can sell hundreds or even thousands of coupons at a time.

The silver lining for businesses that use Groupon — and the entire premise of ‘daily deals’ in general — is customer acquisition. The idea is that by getting a whole bunch of people to try your food (if you’re a restaurant) or services (if you’re, say, a yoga instructor) you can get a certain percentage of those deal purchasers to come back later and pay full price.

Very generally, businesses need about 10 percent to return to turn a money-losing deal into a money-making deal. But does that actually happen? The question is especially pertinent in Arlington, where lots of businesses have been trying out daily deals and where customers can simply jump from deal to deal, if they really wanted to.

If you’ve ever bought a daily deal (for a business you were not already patronizing) have you at some point returned to that business and paid full price?

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The Optimist Club of Arlington is holding its 76th annual Christmas tree sale!

This year, the tree sale will be held at the Knights of Columbus (5115 Little Falls Road). The lot opens for sales on November 25th. The Optimist Club is selling small and large trees ranging from tabletop size to huge 14 foot tall trees! Wreaths, garlands, tree stands, and White House Christmas ornaments will also be for sale.

100% of all proceeds go towards helping Arlington County youth.

For more information, please visit the Arlington Optimists website at https://optimistclubofarlingtonva.org/.

Submit your own Announcement here.

Art House 7 is a small art studio in Arlington – offering instruction in painting, ceramics, sewing and more. We are looking for kind, dedicated people who love both creating and teaching.

Ceramic Teachers are needed to teach wheel-throwing to adults and 6-12th graders and to teach hand building to elementary grades. Classes have 3-8 students.

Drawing teachers are needed to teach either kids or adults. For kids, we offer cartooning, manga or traditional drawing. For adults, we only offer traditional drawing.

Painting teachers are needed to teach either kids or adults. We offer oil, acrylic or watercolor for adults or teens. All elementary classes use acrylic and tempera.

Read More

Submit your own Announcement here.

National Chamber Ensemble – Holiday Cheer!

NCE’s Holiday Concert will bring the finest classical masterpieces and holiday favorites together for the whole family. The festivities begin with Leroy Anderson’s classic “Sleigh Ride” and “Chanukkah Festival”, music from the Nutcracker and by J.S. Bach.

Outstanding Young Artist

Tony Woods Live – Standup Comedy Showcase

Live Standup Comedy Starring the Legendary Tony Woods!
Arlington, VA
Friday, November 25

8:00 p.m. to 10:00 p.m. (Doors at 7pm)
Crystal City Sports Pub (3rd floor lounge)
529 23rd Street South, Arlington, VA
$15 – General admission
$20 –

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