Orangetheory Fitness, an interval-training gym with heart rate-focused workout sessions, plans to open a location at 1776 Wilson Blvd by the end of the August.
Orangetheory employees have been signing up passersby for discounted memberships this week in the storefront next door to its planned location, near Ray’s to the Third restaurant. The gym is offering specials ranging from $8 to $17 per session to those who sign up for a month of group classes between now and its planned grand opening opening at the end of the summer.
Franchise owner Mark Steverson told ARLnow.com that the gym plans to have a soft opening the week of August 18, and will offer free sessions to curious parties. The gym will also celebrate its grand opening with a weight loss challenge, with a $2,500 cash prize, in early September.
The group workout sessions with Orangetheory combine cardio and strength training by using blocks of treadmills, indoor rowing machines and weight-training. Steverson said the goal is for members to reach between 81 percent and 94 percent of their maximum heart rate for 12-20 minutes of their workout, to maximize calorie burn for 36 hours post-workout.
“So you’re still burning calories when you go to Ray’s next door or Ben’s Chili Bowl or wherever,” Steverson said.
The closest current Orangetheory location of its 110 U.S. gyms is in Fairfax. Orangetheory says those interested in pre-sale memberships should call 571-431-6140.