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Fundraising Startup Helps Arlington Schools Raise Money

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Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Edbacker fundraising campaign page (Courtesy of Gary Hensley)A company dedicated to helping schools fundraise has moved to Crystal City.

Edbacker, founded by former California teacher Gary Hensley, provides a online platform for schools to host their fundraisers. By running the campaigns online, parents are easily able to donate by using their phones or going to the Edbacker website.

“There are some really neat stories that come out of these organic campaigns,” Hensley said.

The goal is to help address the gap in funding for schools.

“This is a real need,” he said. “A real problem we could solve.”

The company is now used by schools in 24 states, Hensley said, including Arlington County, which the company considers its home base.

“Arlington has been incredibly supportive out of the gate,” he said.

Arlington fundraising page (Courtesy of Gary Hensley)

Hensley decided to build a platform to help schools fundraise easier after being frustrated with his own attempts to raise money for his daughter’s school, he said. The first school to use Edbacker was Arlington Science Focus Elementary School, which needed help raising money for a new classroom.

“They just needed 200 people who were interested in that thing related to STEM,” he said.

Edbacker typically has about 160 campaigns running at a time, Hensley said.

To donate to a school’s campaign, people go online to the Edbacker and explore campaigns. The company also helps work with local and national businesses, helping them to donate either to a specific campaign or to a general fund that can be spread out among an area’s schools.

Fundraising campaigns tend to have a cyclical fashion based on the school year. In the beginning of the school year, campaigns usually do membership campaigns and “no frills” campaigns. The “no frills” campaigns ask people to donate money to the school instead of buying the wrapping paper that students sell or buying baked goods at a school bake sale.

Edbacker communication campaigns (Courtesy of Gary Hensley)

In December, schools typically run coat collection campaigns and specific community projects. At the end of the year, people raise money for class gifts.

“[Arlington schools] are all pretty active,” Hensley said.

Swanson Middle School is currently running a “no frills” campaign using Edbacker. The school is asking for $20,000 and has already received donations from 200 people. The school’s campaign has 25 more days to raise around $5,000.

While Edbacker helps other companies with fundraising, the company’s primary focus is schools.

“The thing about education is it’s the heartbeat of the community,” Hensley said.

Edbacker works out of the new 1776 Crystal City, after moving from the D.C. 1776 location, and is one of the companies funded by 1776’s new seed fund.

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