Crystal City-based “super coffee” company Sunniva was featured on ABC’s Shark Tank last night, but its three Arlington co-founders walked away without a deal.
Two of the show’s venture capitalist “sharks” were interested in a deal, but both real estate mogul Barbara Corcoran and millionaire marketing expert Rohan Oza said that they didn’t like the beverage’s aftertaste. The proposed deal was $500,000 for a 4.5% stake in the company – which meant that the three-person team was valuing their two-year-old coffee company at approximately $11 million.
The cost to create the product is $1.05 per bottle, which the company sells to distributors for $1.85 per bottle. Its shelf price is $3.29, which is less than the $4.99-$7.99 range that premium coffee beverages with ingredients like coconut oil sell for, according to the brothers.
The founders, Jake, Jimmy, and Jordan DeCicco, are brothers. Jordan dropped out of college and Jimmy left his job in order to develop what they call “super coffee.”
“At the end of the day, I’m doing this with my two little brothers. It’s love, it’s trust, it’s hustle, it’s competition. And no coach, no shark, no boss can tell us otherwise,” said Jimmy DeCicco at the end of their Shark Tank feature.
Their brew is a blend of organic Colombian coffee, 10 grams of lactose-free proteins, and coconut oil. The coffee comes in several flavors, including maple hazelnut and vanilla bean.
Photos via ABC’s Shark Tank
Recent Stories
Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
A former ABC News producer whose Columbia Pike apartment was raided by the FBI last year has been sentenced. James Gordon Meek, 53, pleaded guilty in July to transportation and…
Metrorail service was suspended on the Blue and Yellow lines today after a train derailed.
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At Generation Hope, we’re dedicated to supporting teen parents in college as they work toward earning their degrees. We are in need of caring child care volunteers for upcoming events on Saturday, October 21st (in Washington, DC), and Saturday, November 4th (in Arlington, VA). Join our growing volunteer community and support us at an event this fall!
At all of our events, we provide free onsite child care for the children of the teen parents we serve, creating a nurturing environment for the kiddos while their parents learn valuable life skills and build community.
If you enjoy working with children and are looking to make an immediate impact in your community, please visit https://www.generationhope.org/volunteer to learn more.
Join us for Arlington’s biggest civil rights & social justice event of the year. The banquet is back in person at the Arlington Campus of George Mason University.
Our keynote speaker this year is Symone Sanders from MSNBC and former Chief of Staff for Vice-President Kamala Harris.
The Master of Ceremonies is Joshua Cole, former state delegate, NAACP President, and local pastor.
Tickets/seating are limited. Purchase your ticket today! Sponsorship opportunities available.
Free Right-Sizing Workshop – How to Get Rid of Your…
Cody Chance and Dick Nathan of Long & Foster are hosting an online workshop on the topic of “down-sizing” Wednesday, October 4 from 5:30-7:00 p.m. Every great endeavor begins with a great plan. This workshop will give you the tools
Rosslyn Fall Fest
Join the Rosslyn BID for Fall Fest on Saturday, Oct. 14, from 1-6 p.m. at Gateway Park! Whether you’re in the mood for a refreshment at our hard cider tastings and cash bar, want a bite to eat from the
