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Survey Says: Rosslyn Residents Want A New Grocery Store

by Bridget Reed Morawski February 27, 2018 at 3:45 pm 0

(Updated at 4 p.m.) Rosslyn residents are a bit happier with the neighborhood than they were last year, but they’d still like a new grocery store.

The results from the Rosslyn Business Improvement District survey, conducted in December 2017, were released earlier this month and point to a growing desire for healthy food options.

“Better grocery stores came up as the top desire for residents and the second for those who live in, work in, and/or visit Rosslyn,” the report said.

Currently, an aging Safeway and a newer Target Express are the main grocery options.

However, Rosslyn residents might be getting a new grocery store at some point in the near future, noted a Rosslyn BID rep, if an approved Monday Properties development at 1401 Wilson Boulevard moves forward. Plans are currently is on hold and a grocery tenant has not been announced for the location.

The survey also found that neighborhood negativity was down slightly, but there were areas with room for improvement.

Fewer residents expressed negative feelings about shopping options — down from 64 percent to 58 percent. Agreement that longer hours would get people to spend more time in Rosslyn dropped by three percent to 52 percent. Just over half of respondents noted that longer or later restaurant or shopping hours of operation would encourage them to linger in Rosslyn.

Survey takers said healthier food and more sit-down restaurants would be a welcome addition.

“Whether with food or retail, the overall consensus is a strong desire for more and better options, with local options playing an underlying theme,” said the survey results. “For dining, the public is unsatisfied with the limited sit-down dining options and desires more diverse and full-service restaurants. Additionally, a desire for healthy food options (including vegan, vegetarian, and organic) emerged in both dining and grocery options.”

Overall satisfaction with Rosslyn as a place to work went up from 87 percent to 91 percent.

“We see an overwhelmingly positive shift in perception from 2016 to 2017,” said Maureen Goldman, Rosslyn BID marketing and communications director. She said she was pleasantly surprised by the survey results and that the company would be capitalizing on the sentiment shift to make Rosslyn more of a destination.

“Perception change is a long game, it isn’t something that happens overnight,” she said.

Respondents were able to write-in the first words that came to mind when thinking about Rosslyn. The BID didn’t provide exact word count figures, but the group created a word bubble visualizing the word size corresponding with the frequency of the response.

The largest word on the chart was “convenient,” followed by “accessible,” “corporate,” and “clean.” Fewer respondents appeared to use words like “walkable,” “nice,” “food,” or “beautiful” to identify Rosslyn.

“Boring” was no longer within the top ten words used to describe the neighborhood.

Photo via Google Maps

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