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Arts Focus: The Work Of Art — A Workshop Series Helps Artists Get Down To Business

by ARLnow.com Sponsor March 28, 2018 at 11:45 am 0

Photo Via Kori Johnson

This is a column written and sponsored by Arlington Arts / Arlington Cultural Affairs, a division of Arlington Economic Development.

Anyone in the workforce knows that it is essential to keep your resume in top form, showcase your skills expertly and to position yourself to be compensated fairly.

An upcoming series of workshops is designed to build capacity in this regard for artists and creatives! Join arts consultant Kori Johnson for a series of three workshops taking place from 1:00 until 3:30 p.m. on Saturday, April 7, 21 and 28.

Presented by the Arts Enterprise Institute, a program of Arlington Arts, this workshop series is part of the Springboard for the Arts “The Work of Art Toolkit: Business Skills for Artists” curriculum.

  • Showing Off Your Best: Creating An Artist Portfolio — Apr. 07

Learn the essential elements of creating a professional artist portfolio. You will learn how to craft an artist statement and curate work samples that make your art shine! Register.

  • It’s All About the Message: Arts Promotion Basics — Apr. 21

Create an effective promotional strategy to promote your work, and learn basic marketing and promotion techniques – defining your audience, crafting your message, writing a press release and more! Register

  • Getting Your Fair Share: How to Price Your Art — Apr. 28

Learn how to set the right prices for your art and create a custom pricing strategy that honors your time and skill while remaining competitive! Register

Kori Johnson is an arts consultant based in Columbia, Maryland, with over a decade of arts education and arts administration experience in New York City, D.C. Metro and the Bay Area. Kori began her career as a middle school English teacher before transitioning into arts management in the nonprofit and local government sectors.

At DreamYard, a nationally recognized arts organization, she managed arts residency partnerships with over fifteen Bronx public schools. She then went on to manage partnerships with D.C. public schools through Turning the Page, a family engagement nonprofit. Before returning to Maryland, Kori spearheaded community outreach programs for a Bay Area art center and contemporary art gallery.

Springboard for the Arts is a nationally recognized economic and community development organization for artists by artists. Its mission is to cultivate vibrant communities by connecting artists with the skills, information and services they need to make a living and a life. As a participant in the initiative, Arlington Arts’ Arts Enterprise Institute is bringing this recourse to Arlington’s creative community.

The cost of the workshops is $25 per session and registration is required through Eventbrite. The workshops take place at Arlington Cultural Affairs, 3700 S. Four Mile Run Drive in Arlington. For more information, visit our website!

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