Supporting entrepreneurs, small businesses and creatives is all part of Arlington’s Creative Economy initiative. With public/private partnerships, growth of these endeavors is an important part of business sector diversity and economic sustainability.
Creativity drives business innovation and growth. But is it reserved for the lucky few?
In the latest of the Return on Creativity series on October 2, hear Allen Gannett, author of The Creative Curve and Ben Rubin, Director of the Center For Data Arts talk about maximizing the discovery and application of creativity.
Big data entrepreneur Allen Gannett, author of The Creative Curve, overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.
But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
Artist and designer Ben Rubin is the Director of the Center for Data Arts at the New School in New York and knows a lot about applying data to creative output. Rubin engages with social, cultural and environmental data to create large scale media installations and performance designs.
His work has been presented at the Whitney, MoMA, the Science Museum, London and he has been commissioned to create permanent installations for the Public Theater, The New York Times Building, Brookfield Place, Calgary among others.
Rubin’s groundbreaking projection design for Arguendo, a play by Elevator Repair Service that played at Woolly Mammoth theater and earned him an Obie Award in 2014.
October 2, 5:30-7:30 p.m.
Marymount University, Ballston campus
Free event, registration is required
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