Join Club

Rosslyn ‘Microbusiness’ Sees Both Rewards and Challenges With Small Size

Sponsored by Monday Properties and written by ARLnow.comStartup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

All That Yazz, a relatively new, Rosslyn-based soap business has managed to capture the sights, sounds and, most of all, smells of workspaces in Arlington.

An offering of the small business is the “Executive Soap,” named for the contractors, consultants and government workers who make Arlington, Arlington.

“It smells like power. It smells like corporate power. Which is ironic because it is a homemade soap,” said Yasmine Bandali-Alvarado, owner of All That Yazz.

It captures that whiff of air in the wake of a coworker passing your desk to take care of something, she said.

But the one-woman, two-year-old operation has few things in common with the high-rise offices around it.

With microbusinesses come micro budgets. Plus, artists like her have challenges in running a business because they have to put a damper on their creative side in favor of thinking strategy, profit and the bottom line, she said. 

“It’s good to be creative, but then, how do you sell it; how do you advertise it; how do you know what people are looking for?” she said. “Without that business side, it’s just a piece of art.”

All that Yazz offers 18 soaps, most of which are vegan, but some are made with goat and even camel milk.

“It’s a very luxurious soap — the camel’s milk is a notch above the goat’s milk,” Bandali-Alvarado said.

All the soaps are environmentally friendly; they’re free of palm oil, which has come under fire from conservationists because its production can negatively impact local ecosystems, she said.

Farmers burn harvested palm trees to plant new ones, creating smoke and contributing to global warming, Bandali-Alvarado said. Wildlife living in palm tree plantations is driven out, sometimes into the hands of poachers. Bandali-Alvarado was raised in Kenya, giving her an especially deep appreciation of the issue.

“This is really a big part of why I am so passionate about the soaps,” she said. “It’s a much deeper issue and it offers the consumer an alternative.”

Like many such businesses, All That Yazz relies on local festivals to reach customers. There are enough events in Arlington, but the organizers should focus more on the microbusiness vendors, she said.

Bandali-Alvarado’s friend Tineshia Willett, the owner of custom head wrap microbusiness, The Nicole Renee Collection, said she’s had similar experiences with festivals in the D.C. metro area.

“The majority of them are disorganized. To me, they just want the money (from the vendors),” said Willett, a Crystal City resident. “The person who is organizing it is late and it’s their cousin, their momma — the baby — running it.”

Even before they reach an event, there’s a problem, the women said. The owner has to first earn back the vendor fee and the cost of production before turning a profit, Bandali-Alvarado said.

Mary-Claire Burick, president of the Rosslyn Business Improvement District (BID) said a hallmark of the organization is its business engagement program, which connects businesses and helps with marketing even for small businesses like All That Yazz.

“Organizations like ours are critical, especially for small businesses,” Burick said. It offers some 200 events a year and access to its marketing channels.

“Networking is just key,” Bandali-Alvarado said. “You rely on referrals (because) usually the cost of advertising is too high.”

Photos of soap and Yasmine Bandali-Alvarado courtesy of All That Yazz

Recent Stories

Morning Notes

Rent Growth Slowed in 2022 — “Add together the past five years… and the Arlington apartment market has somewhat underperformed the nation as a whole, according to new data…  But…

Good Monday evening, Arlington. Today we published articles that were read a total of 9202 times… so far. 📈 Top stories The following are the most-read articles for today —…

A new coalition will tackle how Arlington nonprofits and county government distribute food and support people who are food insecure. The group held its kick-off meeting at Central Library last…

A Lunar New Year celebration is coming to the Pentagon City mall this weekend. On Saturday, Feb. 4, the Fashion Centre at Pentagon City is partnering with Asian American Chamber…

Need help dealing with anxiety, depression or stress?

If you’re struggling to cope with anxiety, depression or stress, our virtual psychotherapy services can help. We offer a confidential and convenient service that’s tailored to your needs.

In our practice, cognitive behavioral therapy (or CBT) is an important tool we use to provide effective relief for those facing anxiety and depression. We believe that cognitive change can be used to improve behaviors and emotions, thus allowing you to achieve mental wellness. By understanding the cognitive distortions that lead to negative thought patterns, we are able to create interventions tailored to each of our clients. This empowering approach can help you gain control of how your own thoughts, beliefs, and behaviors impact your experience. With CBT, our service provides an effective treatment that can bring long-term change and mental stability.

Book a free consultation today and see how we can help you live a happier and healthier life.

Read More

Submit your own Announcement here.

St. Charles offers a play-based curriculum in a welcoming, Christ-centered environment.

Our program focuses on socio-emotional development and kindergarten readiness through hands-on and engaging activities. Our programs offer different schedules ranging from 7:30 am-5:30 pm for students, ages 2-5. We feature a full-day Jr. kindergarten class for older 4’s/5’s. Our facility includes a full-sized gymnasium, school chapel, and library. All of our students enjoy music and physical education weekly. Children have an opportunity to participate in enrichment classes such as soccer, basketball, ballet, and science.

We offer Summer Camp with weekly themes and twice a week water play, including Fun Friday moon bounce. Please join us for our Open House Feb. 3 at 9:30 am and 11:00 am. Click here to sign-up.

For more information or to schedule a tour, visit us at www.stcharlesarlington.org or call (703) 527-0608.

Submit your own Announcement here.

Almost, Maine

Just in time for Valentine’s Day, join us for a series of vignettes that revolve around the theme of love. Taking place in an almost-town called Almost, Maine, we will show you different, but important, facet of love in each

First-time Moms Meet & Greet

The truth, your first pregnancy and new mom months are full of twists and turns, ups and downs, and lots of questions! None of us really know the best way to do it – we just figure it out, together…

×

Subscribe to our mailing list