Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. Monday Properties remains firmly committed to the health, safety and well-being of its employees, tenants and community. This week, Monday Properties is proudly featuring 1000 and 1100 Wilson (The Rosslyn Tower).
Givr started with a sermon that founder Mark Ferguson just couldn’t get out of his head.
While attending church in 2019, Ferguson said his pastor gave everyone two minutes and told them to write down the names of eight neighbors. He couldn’t, and neither could many of his fellow parishioners.
The second part of the idea came when Ferguson switched jobs and started walking to work in Arlington.
“It coincided with me changing jobs and walking to work,” Ferguson said. “For the next few months, I was thinking about [the sermon]. I downloaded a neighborhood app, I was inviting neighbors to dinner. But as I was walking to work, I realized my viewpoint on who was my neighbor changed.”
Ferguson said he began to see the same people on the streets around Clarendon, and in talking to coworkers and friends said that many of them saw the same people as well, but didn’t know their names. After Ferguson was laid off from a venture capital firm in March, he said he felt an obligation to do something about the idea that had been rattling around in his head.
With Givr, subscribers can receive two care packages per month to distribute to neighbors dealing with homelessness. The packages are $22 per month, or less with other subscription plans, and contain food, clothing, hygiene items, and seasonal needs like winter clothing or sunscreen.
Givr was started not just as a way to help people experiencing homelessness — local nonprofits like Arlington Food Assistance Center (AFAC) are experienced and uniquely situated for that — but as a way of connecting people to their neighbors.
“When you look at us you might say ‘this is a way to distribute aid’ as the actual product or something, but we don’t think about it like that,” Ferguson said. “We will measure bags and care packages distributed, but what we really care about and track on our end is names learned. It’s less about how much aid we can provide vs how much community we can build.”
It isn’t a new idea, Ferguson acknowledged. He said his girlfriend has been packing bags like this for months with items like socks and granola bars, to be thrown into her car and distributed. Churches and rotary clubs put similar packages together. What Ferguson said he hopes Givr can accomplish is taking the assembly stage out of it and using the startup model to spread the implementation.
“What we do is we assemble these care packages and ship them on a monthly basis to givers who sign up for our service,” Ferguson said. “You sign up and we’d send you a care package, which would include items that people experiencing homelessness really and truly need.”
As he and his co-founders started putting together the project, one of the big lessons Ferguson said he learned was that food is not always the most essential need.
“A lot of times you assume ‘give them as much food as possible’ but that’s not really the most impactful,” Ferguson said. “A lot of people on the streets know where to find food. But what they don’t have is means to keep themselves warm and keep themselves clean. Our bags prioritize those items, in addition to the food that comes in them.”
As the program gets off the ground, one of the things Ferguson hopes to build on is customized packages.
“Let’s say I send you a bag and you get it and walk to work and meet Susan,” Ferguson said. “Susan doesn’t need more granola bars and t-shirts, but maybe she has kids and needs diapers. You can write back and say “I met Susan, she needs diapers” and we’ll try to partner with other organizations to try to make bags that fit the needs of the person you know.”
The packages also contain guides for the subscriber — pointers on how to approach and talk to people experiencing homelessness in ways that aren’t condescending. Some of those lessons came from ride-alongs with a woman in Roanoke who Ferguson said is locally famous for distributing items to the local homeless population.
“It encourages people to think about this in a normal way and normalize the experience,” Ferguson said. “Instead of saying something like ‘you matter so much’ [think about] the fact that you’re highlighting it, which would imply that you’d normally think they don’t matter. That’s why we focus on the name. Say ‘I got this care package, what’s your name?'”
Right now, Ferguson said he’s trying to experiment and see whether more homeless people prefer care packages in something like a tote bag or in transparent containers where they can see what’s inside.
As it gets closer to launch, Ferguson said the issue he’s been grappling with the most is running a startup that is not a non-profit but still aims to make an impact on homelessness in communities.
“We were selected by Georgetown Law’s legal clinic as a client because as I was going through 501c3 status and thinking ‘this has to be a non-profit,” Ferguson said. “But Georgetown provided guidance that said ‘you guys need to be an LLC; you’re not going to pass as a non-profit for a couple of reasons.’ We’re currently structured as a social enterprise, but still actively pursuing the 501c3 route in hopes of gaining a 501c3 status.”
COVID-19 has also had an impact on the project’s development. Originally, Ferguson said the plan was to approach churches, then businesses, and talk to them about buying subscriptions and having their church members or employees distribute those packages to the community. But with coronavirus putting fewer people in church pews and in businesses, Ferguson said their distribution model was flipped, with the focus on going directly to consumers.
The project is currently signing up subscribers and getting ready to start sending care packages in August.
Image via Givr/Facebook
The Arlington County Fair is set to kick off this Wednesday and run through Sunday, Aug. 21. As usual (though it was not without some debate) the fair is being…
Hundreds of K-5 students at Oakridge Elementary School packed 200 gift boxes to seamen and Marines serving on the USS Arlington. The boxes sent to those aboard the 684-foot-long amphibious…
Meet Cannoli, the Arlington Pet of the Week who loves chewing his many bones and playing chase with friends.
When Marine veteran Brendan McElroy started working on the sales side of the consulting industry, he quickly realized that although he enjoyed the more interactive part of his job, he did not like the “typical consulting-sales model.”
15 year old Australian Shepherd went missing from her yard in Waycroft-Woodlawn on the evening of August 8.
A pet tracker hasn’t been able to find her, and despite roaming in a busy area, there have been no reported sightings. She is microchipped, and her information is up to date. It’s most likely someone has picked her up. If found, or if there is any information, please contact the Animal Welfare League of Arlington or her owner at 571-510-0508 or [email protected]. If spotted, please don’t approach or call to her, but take a picture and call her owner.
As the summer winds down, it’s a great time to look forward to a creative fall! Art House 7 has a terrific selection of classes, for preschoolers to adults. Our fall session, starting September 6, offers painting, drawing, sculpture, collage, ceramics (including the wheel) and sewing. We have specialty classes such as Suminagashi, the ancient art of Japanese water marbling.
If you’re looking for a shorter commitment, we also have a full schedule of workshops, Art Nights, and Morning Art Socials. If you haven’t discovered Art House 7, please check us out! We offer classes throughout the year, taught by a range of fantastic teachers. You can buy art supplies next door. We’re near the Lee Harrison shopping center, and free parking is outside our door.
Art House 7
5537 Langston Blvd.Arlington VA 22207
A night of live standup comedy, with some of the best comedians from the DMV and beyond!
Todd Riley – Headliner
From the moment Todd Riley stepped onto that stage in 2008, he knew comedy is what he wanted to
Join us Sunday, Aug 28 from 12-3pm for our MEGA Wine Tasting
How it Works:
We’ve invited all our wine vendors that we work with to bring 6-10 wines in their portfolio (wines that are usually not carried at Osteria